Digital BW, The Print

<<--- In DigitalBlackandWhiteThePrint@y..., Mark Savoia 
<mark@c...> wrote:
> That sounds ideal, but does he sit on them and not charge his 
client
> until they order more? The whole point of the print on demand 
is to keep
> the upfront cost down. I would love to print "all at one time" but 
my
> customers can't anticipate how many and how fast they will 
sell them so
> the "one at a time" gives them that opportunity not to loose their
> shirt.
> Mark

____________

You don't get it. It's not about keeping your costs down. It's about 
keeping your quality up. And also about maintaining your 
credibility.

I maintain if you're serious about entering the fine art market, 
then you've got to bring some solid rules and practices to the 
table.

If you're gonna live in the "Edition mentality", then the only true 
way to know that the edition is consistent is to print them all at 
once. (Whether you then trash the file is another conversation). 
That's what it means to be an Edition, at least to me. 

If you're gonna print "on demand", then I'd say you're one notch 
up from a commercial photo lab. You've deviated completely 
from the spirit of the artist; you're just an order taker.

If you don't want to play by those rules, then fine, no problem. I'd 
advise at that point to have Open Editions, lower prices, but then 
know that you're killing your future potential in the gallery world. 
Just try going for representation at a gallery, and tell them that 
you practice Open Editions, and see if they take you on.

Crafts fairs are one thing; galleries are quite another.

MT