Digital BW, The Print

--- In DigitalBlackandWhiteThePrint@y..., "Tyler Boley" <tyler@t...> 
wrote:
> People think we're just picking one of these babies up at 
Costco, 
> pluging it in and hitting the print command.


At least part of that sentence IS TRUE. So it's not totally 
unfounded. I would suggest to Epson that they create a 
"sub-brand" for their pro printers, and call it something other than 
"Epson". Kinda like Toyota did with Lexus, and Nissan did with 
Infiniti. I'd almost suggest the same for Nikon to do that with their 
digital pro line.

I came in to all this technology after Iris, and Giclee, but at least 
when you say the word Giclee correctly, it does have some mojo 
and romance to it. Even the word Iris has some degree of 
curiosity.

If I were Epson, I'd leave everything alone, from the 13x19 size 
printers and below. But starting at 24" models, I'd change the 
name to something more luxurious and mysterious. Actually, 
from this point forward, my 7000 is now known as The Insipid 
7000 (translation: The Fader, but no one but Nina knows that). 
See -- doesn't that already seem like I could charge more for the 
prints!? We've got to get away from "computer brands" and work 
toward "art brands".

-The Tuck