The Name Issue and Other Ramblings
2001-10-07 by Martin Wesley
Some random thoughts. One thing that occurs to me about naming this new medium is that the artists probably will not be a big part of the decision process. I think that it is likely to be named by museum directors, art conservationists, art critics, gallery owners or common usage. Things like glicee are ludicrous (I seem to recall reading that in French it means to spray or spurt but has a crude connotation that I will leave to your imaginations.) As Cleavis pointed out it will be something practical like "Inkjet Print" maybe with some sub classifications such as "Monochrome" or "Photographic" tacked on. This is fine by me. They are ink jet prints and if they are good prints then there is no reason to be ashamed of them. People simply have no idea how difficult it is to make a quality print in any medium unless they have attempted it themselves. People still think silver printing is easy. Hopefully if someone buys a print of any kind it is because they like the image. If they really want that piece of art and it is an inkjet print they will buy it. It is not like they can go to the next gallery and buy the same image in a different medium. You have a unique product. To give some additional perspective. In the Sept/Oct 2001 issue of View Camera is an article/portfolio by Joseph Kayne a large format color photographer. Early on he says, "The fine art color landscape print has recently made significant gains in recognition and appreciation throughout the photography world..." Now by my count fine art color printing goes back to the 60's with Eliot Porter and his dye-transfer prints. Yet the color fine art photographers are just now beginning to feel accepted. Inkjet prints are likely to make it more quickly than that, but in the art world this medium is only an eye blink old. Joseph ends his piece with: "With regard to the prints, after the initial large format transparencies are exposed, I have them professionally drum scanned by Photocraft Labs...at a very high resolution (260MB). The scanned images are then cleaned and adjusted via computer using Adobe Photoshop. In this program I have the ability, and greater flexibility, to make subtle adjustments to contrast and color balance, as well as burning and dodging, similar to the methods used by black-and-white master printers. I remain faithful to the landscape and the original transparency by using only traditional darkroom modifications. Once the adjustments are finalized, the image is transferred to traditional Fuji archival photographic paper by the use of a LightJet 5000 digital enlarger, which applies color lasers. The process is done at very high resolution and renders prints in the sharpest and finest form, as the final image does not have to pass through the lens of an optical enlarger. This process gives me the greatest control over the printing process and renders archival prints that last for more than 70 years." Well aside from the fact that he manages to scan his film without developing it, this is a straight forward process. The thing that strikes me about his statement is that he stands strong behind his technology; then hangs his head, shuffles his feet and assures us he isn't doing anything that couldn't be done in a traditional darkroom (probably in reaction to Christopher Burkett's anti-digital stand); then switches back making a strong closing statement about the quality of the prints as a product of the process. So I offer this up as an example of how you might approach the inkjet print issue. Call them something simple like "Carbon Inkjet" and then talk about its strength. When the archival question comes up, be very prepared to make an honest statement that you feel comfortable with. That is about all you can do. I think that if the art is there it will sell. One last thought on the "hand pulled" issue. Everyone should remember that there have been, and are, many great and successful photographers who never develop their own film much less get their fingers wet making a print. I have read plenty of articles about photographers having their shows printed for them. The concept of hand made and photography have never been associated. This was one of the big painting vs. photography debates 100 years ago and is still going on. I think we need to leave these concepts and conceits behind, go forward knowing how much time and care we have put into our prints regardless of what the uninformed might think. Martin