Digital BW, The Print

In a message dated 3/6/2004 12:49:40 PM Pacific Standard Time, 
chipcarterdc@... writes:

> I haven't yet figured 
> out what I'm going to charge these guys (any help there would be 
> greatly appreciated).  But if I send it out to West Coast Imaging, I 
> guessing it will cost me around $100 (I had a 20x30 Piezo print done 
> there a few months back and it was around $120), thereby 
> significantly cutting into my profit margin if I charge anything like 
> a reasonable price for the prints.  (Another factor is that they also 
> want me to frame the prints -- I guess I could jack up the total cost 
> by "writing it off" to the framing cost....).  Assuming it costs me 
> about $10 each to make these prints myself on a 9600 (I just made 
> that number up), I could make $90 profit on each print.  Or, I could 
> send it out to West Coast and make almost no profit unless I want to 
> give the client a serious case of sticker shock.
> 
Your framed pieces should be at least 500.00! Look around,even a large well 
matted and framed poster print is 275.00. 
If they can't take the sticker shock , dump them or tell them to go buy some 
Ansel Adams posters framed at 200.00 ea.
It will cost you alot more than 10.00 ea to make your self. You have to figue 
your time, materials and the cost of running the software and printer as well 
as you camera equipment and shooting expenses.
I would also say the winners in your portfolio also have to pay for the 
losers or images that you have worked up that don't sell.
Steve M.


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