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Lenswork issues

2001-10-17 by Julian Thomas

Sorry for the cross post, but this I think fits both lists.

I've just received two copies of Lenswork - issues no 36 and 37. If no one
has seen this magazine it is a must. it is very well written, aiming at an
intelligent audience (one issue even has an article by Tolstoy!) with
well-presented photography - almost like an academic journal but more
readable!
 I ordered these two issues because of two articles - one by Brooks Jensen
on editioning, and one by John Wimberley on 'dealing with dealers'. Some of
you know that I had an unpleasant expereince at a Gallery where I was told
that I could only make 4 copies of an editioned print 'for it to be art',
and that I had to 'make it big'.
Brooks makes the valid point that editioning is solely a marketing ploy and
that it is better to sell more prints at a lower price than artificially
limit the sale to an arbitrary number of prints.
John tells a number of horror stories and then advocates breaking the
dealer's monopoly by photographers contacting collectors directly.
Now this last point, to me, is the crux of the problem, if editioning only
benefits dealers, then in order for the photographer top benefit, one needs
to sell directly to collectors. But HOW?? Has anyone any thought on this?
Some people use the internet http://www.davebeckerman.com/ for example.
Anyone else do this?

Julian
-----------------------------------
Julian Thomas
Bruc 168-6-1
08037 Barcelona

Gallery at http://www.mwords.co.uk/galleryGuests.htm#
and
http://www.borderless-photos.de/jthomas/jthomas-01.html

tfno 679676321

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