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Digital BW, The Print

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Message

[Digital BW] Re: Potential Opportunity for Visual Artists

2004-07-09 by Carl Schneider

ellery,

1. The only way I could see this business model working was for us to
handle all of the 
printing.  Otherwise, as you point out, there is simply too much
liability for the hotels to 
take on.  I don't see hotels agreeing to place 500 limited edition
prints, with a retail price 
of $1000 each, if they had to agree to be liable for $500,000.  By
handling the printing 
ourselves we can provide a replacement print to the hotels if one is
lost, damaged, or 
stolen.  By the way, our prints are secured to the walls with a
special security hanging 
system which makes it much more difficult to walk off with it.  Also,
what happens when a 
guest walks off with the bathrobe?  The hotel charges it to their
credit card.

2. Hotels report and pay quarterly, within 30 days after the end of
each quarter.  We report 
to and pay the artists quarterly.

3. The hotels can return the art anytime and request a replacement. 
They would have to 
pay a new license fee for the new art (which is split with the
artist).

Regards,
Carl Schneider
http://www.HotelArtGallery.com



--- In DigitalBlackandWhiteThePrint@yahoogroups.com, "ellery"
<ellery@p...> wrote:
> Carl
> 
> not to sound too untrusting but after Enron,  one can be put
careful. 3
> points:-
> 
> 1. who cover losses of prints from room theft by guests who
"accidentally"
> assume that the prints are like the towel, the ash tray,the soap
.... that
> is going home as memento of the stay ?
> 2. transparency and timely of payments - hotel pays who long after
sales ?
> who does inventory and how regular of the prints ? when do we aka
the
> starving artist get paid ? on what frequencies are payments made
quarterly,
> monthly, ....
> 3. what happens should the hotel request for rotation out of
displayed
> prints say 1 to 3 months after they are installed.
>   -----Original Message-----
>   From: Carl Schneider [mailto:mail@h...]
>   Sent: Friday, July 09, 2004 3:20 AM
>   To: DigitalBlackandWhiteThePrint@yahoogroups.com
>   Subject: [Digital BW] Re: Potential Opportunity for Visual Artists
> 
> 
>   Terry,
> 
>   I'm not sure what you would call "very small", but I will give
you a
>   scenario and you can tell
>   me if this looks small to you:
> 
>   Hotel XYZ orders 400 limited edition prints of Image A.  These
prints
>   are displayed in the
>   hotel rooms with a retail price of $750.00 each.  In the first
year,
>   50 of these prints are
>   sold to hotel guests (a fairly conservative number).  Hotel XYZ
keeps
>   35% of the purchase
>   price and remits the remaining 65% ($24,375.00) to
HotelArtGallery.
>   This amount is split
>   50/50 with the artist.  In other words, in this scenario, the
artist
>   would receive $12,187.50
>   in the first year from this one image in this one hotel.
> 
>   In addition, there remain 350 prints of Image A on display in the
>   hotel rooms of Hotel XYZ.
>   These prints will continue to be sold to hotel guests in the
coming
>   years.  If you multiply
>   this scenario by many images (each with hundreds of prints), you
can
>   see the kind of
>   potential HotelArtGallery offers.
> 
>   Regards,
>   Carl Schneider
>   http://www.HotelArtGallery.com
> 
> 
> 
> [Non-text portions of this message have been removed]

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