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Digital BW, The Print

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RE: [Digital BW] what to call these prints?

2004-08-03 by Tim Atherton

> Arlene,
> I'm not sure why you don't like the term "Giclee." If you come up
> with some
> new classification of prints, I think you are setting up your gallery to
> unlimited questions about how your prints were made. The Giclee
> explanation will
> usually end the conversation about how the images were made.
> Right or wrong, the
> term Giclee has been a great marketing tool.

well - at least two reasons

1. "to ejaculate"

2. Giclee is rapidly being appropriated by the art reproduction printers
(and gradually becoming seen in the gallery owner/publics eyes to mean art
reproduction) so "a giclee" is coming more and more to mean a quality
reproduction of an original work, rather than (also) meaning and original
print - in this case a "photogrpahic" print

tim

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