Digital BW, The Print

Clayton  -
 
Maybe you're onto something here.  Perhaps it's not the method of application, but what is being applied that really could carry the connotation we would like.  But, unless you're using an ink set that is essentially 'pure' carbon, is it misleading?  The term 'pigment' is probably just as generic as carbon, but 'pigment print' doesn't seem to have the same ring as 'carbon print'.  While I don't get into the carbon print vs. the carbon print issue, I do think there is the potential of a buyer being misled.  Unless, of course you put some other qualifier in the name, which would probably have to allude to the method of application somehow.
 
In the end, however, some relatively short way to rather precisely describe the ink and substrate in terms that a buyer would know that these are long-lived, carefully made prints is probably what is needed.
 
Tom Baker

Clayton Jones <cj@...> wrote:
Hello Don,

>Clayton's use of "Carbon ink print" is very accurate, 
>as it does not use the same name for a completely 
>different process. 

>The best solution I have used is simply "Piezograph"
>(piezo being the technology we utilize in inkjet
>printing)..."Carbon Piezograph" 

> Any thoughts/takers?

You make some good points. One of the things I'm sensitive to in a
name is the aesthetic part of it, and Piezograph seems too mechanical
or technical or something and carries no inherent meaning to someone
who knows nothing about it. Plus it's hard for a lay person to
pronounce. I have trouble visualizing that term in upscale gallery
with refined clientele ("We sell only the finest Silver, Piezograph
and Platinum prints"). Somehow it doesn't quite fit. 

I finally settled on Carbon Ink Print because it's accurate, doesn't
encroach on a previous name, is easy to pronounce and remember, and
has an elegance and distinction that fits better with Silver and
Platinum (plus the historical references I mentioned in the article -
I don't know if that's important to anyone else, I'm a romantic I
guess - but I think it helps). I also believe we should capitalize on
the fact that it's an ink-based process, something people don't talk
about very much.

Regards,
Clayton





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