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Digital BW, The Print

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Re: [Digital BW] Great New Group to Join - "Giclee Business 101"

2005-04-22 by Phillip Fisher

Hi Dennis,
 
Perhaps a better word could have been chosen.  Surely it cant make the purists pleased. :)
 
But the fact that a word was established, from a business standpoint, was crucial.  It allowed for the acceptance of the product and the process, because, the product and the process had a collective "brand".  This brand could then be judged, tested, and discussed, collectively in order to create market acceptance and the market to sell art as "giclees", in and of itself.    
 
I applaud the industry innovators for picking a word with some pizzazz, a word that begged questions,  a word that created curiosity.  I applaud the fact that they knew they needed a "brand" to describe and methodologize this new way of printing and marketing fine art.  
 
Phil
 


"Dennis W. Manasco" <dmanasco@...> wrote:
At 1:57 AM +0000 4/19/05, archivalgolf wrote:

>a new GROUP where the "business of producing and selling giclees" is 
>discussed, shared, and studied


A group about "squirting" ?

On paper?

And they're actually letting other people touch them and _buy_ them?

Gross!

They're calling it a business, but it sounds more like a judicable 
offence to me.


The word "giclee" is great for a whole range of obscure obscene jokes.

But:

Using the word giclee to describe a photographic printing process is 
monumentally insulting to the intelligence of photographers. And 
their potential buyers.

Trying to standardize on the word giclee to describe a photographic 
printing process is a mind-bendingly stupid idea. The hilariously 
(and, to some, disgustingly) obscene antecedents of the word will 
come back to haunt it perpetually.


-=-Dennis
















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