Digital BW, The Print

A word that showed a shallow American ignorance of the French language.
Its funny how we bash the hell out of the French until its time to steal one of 
their words to give our commerce  aesthetic credibily, with no knowledge of 
the words derivation.
Shall we please move on...

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I applaud the industry innovators for picking a word with some
pizzazz, a word that begged questions, a word that created
curiosity. I applaud the fact that they knew they needed a "brand"
to describe and methodologize this new way of printing and marketing
fine art.