Digital BW, The Print

John,

>why, because we are embarassed by our media?  

I agree with Arthur.  I use the term "Carbon Ink Print" (for a variety
of reasons explained in an article on my web site, so I won't repeat
it here) not because I'm embarrased, but because it's a simple truth
that the term "inkjet print" carries some baggage that equates to poor
quality.  I want to make a clear statement that my prints are
something above that.

As arthur said, if the term we use starts a conversation, all the
better.  It gives us an opportunity to explain what we're doing. 
Right now I have some matted and sleeved prints in a gift shop.  In
each sleeve, on the back side, is a small paper with a brief
explanation of what a Carbon Ink print is.

Customer response has been very positive to the concept.  They seem
very impressed whenever I have an opportunity to explain it further in
person.

Is is a marketing strategy?  Of course, I'm trying to sell prints.  Is
it dishonest?  No, not at all.  Carbon Ink Print is a perfectly
accurate description.

Regards,
Clayton


Info on black and white digital printing at    
http://www.cjcom.net/digiprnarts.htm