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Digital BW, The Print

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Re: Beyond the name: selling prints/ cross posted

2001-12-02 by Mark Tucker

--- In DigitalBlackandWhiteThePrint@y..., Todd Flashner 
<tflash@e...> wrote: 
> Anyway, not looking for hard answers per se, just fishing for 
thoughts,
> opinions, stories form the trenches....


Todd:

Here are some unrelated things that I'm doing, or have noticed. 
All this stuff is on my mind as well; I'm just now entering this 
whole gallery thang too.

1. Advised by my gallery person that you can mix sizes within an 
edition. This surprised me. I print in two sizes: 24x30 and 12x15 
(paper size). She says I could mix between those two sizes 
within an edition of, say, 50.

2. I put in five pieces in this current christmas show. Image size 
was 7.75" square; framed size was 15x15". I priced them at 
$300. She said the price would definitely drop if it was an "open 
edition". (Again, to be clear, I'm a newcomer and have no 
"name"; at this point I'm just trying to make a few sales and learn 
the business a bit. I was clueless as how to price them).

3. Bought a paperback called "How to Survive and Prosper as an 
Artist". Author: Caroll Michels. Good stuff. Available at Amazon.

4. I called my description: "Photograph: Carbon Pigment on 
Coated Watercolor Paper". (This described Gen4 pigments on 
ESFA). Might not be the best description, but I liked it.

5. Was clearly advised to keep the frame VERY simple. This to 
keep cost down, and also not to get in the way of the image. 
Frame that rubs buyer wrong way could jeopardize sale. I went 
with simple simple matte black wood. And 4ply bevel white mat. 
And UV glass.

6. Post the other day mentioned http://www.art-support.com. That 
has good format for the Artist Statement, (which caused me 
much more grief/stress than making the photograph and the 
print).

Maybe this helps.

-MarkTucker, http://marktucker.com

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