Digital BW, The Print

--- In DigitalBlackandWhiteThePrint@yahoogroups.com, hogarth@s... wrote:
>
> OK people, you lost me. What is it about the paper industry that people 
> find so scary? 
OK here is a quiz.

Vendors A, B and C have contract manufacturing done by 1 and 2.  
A (my favourite paper) uses 1, but after a while changes to 2, and my
clients don't like the change.  But I know enough  to realise that
vendor B also gets paper made by 1, whereas I have no idea which
manufacturer C uses.  

Guess which paper I try next?

I know this is oversimplified, but I think it illustrates the source
of the desire to be well informed, and hints at the benefits to the
vendor as well as the customer.

I can think of other benefits too: information rarely hurts the
customer, I think.  (E.g. if I am testing papers and know for sure
that two are identical, I can try the cheaper.)  


Ken