Digital BW, The Print

In a message dated 2/21/06 6:11:37 PM, katzung1@... writes:


> Great news, indeed! Has anyone seen any guesses as to the price ranges for
> these machines?
> My hope would be that they would undercut Epson by a couple of hundred,
> forcing Epson to drop by a little more, and so on, and so on....<G>
> 

Printer prices are already significantly subsidized by ink costs. Cheaper 
printers is not as much of an issue here, as more affordable printing. Currently 
self-printed photo prints cost much more than ordered photo prints; if Epson 
succeeds in shutting down the third party ink market, then the balance of 
factors in photoprinter choices will become even more focused Competition against 
Epson will be based (since print quality is already fine from all three 
vendors, and longevity issues are being attacked by Canon as we speak) on TCO: Total 
Cost of Ownership, which is based on the cost of the device, inks, and media, 
factoring in warranty, repair costs, and longevity. 

C. David Tobie
Product Technology Manager
ColorVision Business Unit
Datacolor Inc.
CDTobie@...
www.colorvision.com


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