Digital BW, The Print

In a message dated 9/24/06 11:19:03 PM, dlruckus@... writes:


> It's hard to argue with the concept that only the best is good enough.
> 
There is certainly peer pressure in that direction, but there is also the 
value of impact. At Photokina I had a 3 foot by 5 foot B&W image printed with the 
HP Z3100, through a PrintFIX PRO 2.0 profile on Entrada Natural paper hanging 
from the printer, facing the aisles on one corner of the booth. It was 
interesting to watch the faces of people as they approached that print. The image 
had a wide range of gray levels, that ran smoothly and neutrally up to paper 
white. I really don't think people would have been that entranced by a less 
neutral, less even, less linear, less creamy print from an earlier generation 
inkjet. All day long people approached me asking if they could buy that print; I 
found that telling, as the usual request at shows is for prints for free, but 
people didn't assume (even though it had come out of an inkjet printer, which to 
many equates to being a cheap, low cost reproduction) that a copy of that was 
a giveaway. Size was a factor, but the impact of that level of B&W print 
quality was key.

C. David Tobie
Product Technology Manager
ColorVision Business Unit
Datacolor Inc.
CDTobie@...
www.colorvision.com


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