Digital BW, The Print

There is almost always small print when a claim like this is made.usually
stating that print must be placed under glass, out of direct light, etc.And
all they really said is that the paper gives "unsurpassed archival
longevity", which only means better than any other paper at the time it was
written, which may or may not be true. However, again it's all in the small
print. Usually there is something that covers their ass.
 
Bob 
 
From: DigitalBlackandWhiteThePrint@yahoogroups.com
[mailto:DigitalBlackandWhiteThePrint@yahoogroups.com] On Behalf Of Paul
Roark
Sent: Wednesday, December 20, 2006 11:26 AM
To: DigitalBlackandWhiteThePrint@yahoogroups.com
Subject: RE: [Digital BW] Unbelievable advertising from Epson
 
We sue companies that make outrageous claims like that. When I was at the
U.S. Federal Trade Commission I would have loved to nail Epson on that
claim. The U.S. is often accused of having too many lawyers, but that's
often by the companies that would rather compete via false advertising than
on the basis of price and quality. Write to newspapers and government
agencies and educate the people.

Paul

www.PaulRoark.com <http://www.paulroark.com/> 

_____ 

From: DigitalBlackandWhiteThePrint@yahoogroups.com
<mailto:DigitalBlackandWhiteThePrint%40yahoogroups.com> 
[mailto:DigitalBlackandWhiteThePrint@yahoogroups.com
<mailto:DigitalBlackandWhiteThePrint%40yahoogroups.com> ] On Behalf Of Ernst
Dinkla
Sent: Wednesday, December 20, 2006 2:54 AM
To: DigitalBlackandWhiteThePrint@yahoogroups.com
<mailto:DigitalBlackandWhiteThePrint%40yahoogroups.com> 
Subject: Re: [Digital BW] Unbelievable advertising from Epson

Richard Smallfield wrote:
> I've just picked up an Epson product catalogue - for 'Archival Matte
Paper' as they still call it in New Zealand up to A3+ size, they say:
> 
> "Used Exclusively with Epson Pigment Inks, this media gives unsurpassed
archival longevity."
> 
> Yeah, right. Someone should bring them into line - if this isn't
misleading advertising I don't know what is.
> 
> Richard

Wasn't that claim used in the past in the US and dropped later 
on as results showed the paper changed color ?
Could be that Epson counts on the fact that in NZ time runs 
slower :-)

Met vriendelijke groeten,Ernst

| Dinkla Grafische Techniek |
| www.pigment-print.com |
| ( unvollendet ) |

[Non-text portions of this message have been removed]
 


[Non-text portions of this message have been removed]