Digital BW, The Print

-----> I think they missed the mark on pricing (for the desktop version).
It's just
> too expensive for the majority of users. If they were to drop the price by
> half, they'd sell ten times as much of the software.
>
>
IJM have spent a lot of time and effort getting the piezo name as a premium
product - whether it is better than anything else can be argued but in a lot
of people's mind piezo is superior. Now I bet that if Image print were to be
say 75% cheaper than piezo and be exactly the same product (don't know if it
is) more folk would buy piezo believing in the magic.

Julian