Digital BW, The Print

> -----> I think they missed the mark on pricing (for the desktop version).
> It's just
> > too expensive for the majority of users. If they were to drop the price
by
> > half, they'd sell ten times as much of the software.
> >
> >
> IJM have spent a lot of time and effort getting the piezo name as a
premium
> product - whether it is better than anything else can be argued but in a
lot
> of people's mind piezo is superior. Now I bet that if Image print were to
be
> say 75% cheaper than piezo and be exactly the same product (don't know if
it
> is) more folk would buy piezo believing in the magic.


Since Cone is licensing the product from Imageprint, he is bound by their
pricing structure. If Imageprint were to drop their prices by 75%, then Cone
would have the opportunity to do the same.