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Digital BW, The Print

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Message

Epson's loss leader

2007-11-02 by Andre Moreau

--- In DigitalBlackandWhiteThePrint@yahoogroups.com, "Paul Roark"
<paul.roark@...> wrote:
>
> 
> We can't really expect to be able to free ride on below cost sales
of Epson
> printers.  
> 
>  
Hello Paul,

This has been the general consensus amongst Epson desktop users, that
Epson is selling printers at below cost so it can make money on
consumables. And I believe it for a long time. 

But I'm starting to question this. What proof do we really have to
back up to this up? And where does this come from? Did Epson ever made
a statement about it and shown audited figures? 

I'll concede that the $29.99 printer may be a loss leader, but I'm not
 convinced about printers like the R260s which I recently bought. 

A Samsung DVD drive cost $33.00, HD-DVD is now $99.00 (regular price)
 at Best Buys today, Philips CRT's at $100, Nvidia PCI-E graphics card
with 256mb memory for $50. etc, etc. 

I'm willing to be shown some real hard figures, but till then, but I'm
 not so sure about the "loss leader" concept of Epson printers anymore.

Well, that's my $.02 cents.

Cheers,
Andre

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