Digital BW, The Print

Well AnnMarie, let me say that I share your "chuckle". However, I also
have to admit that I am one of those printers who has ALWAYS felt
somewhat "foolish" about using the "G" word in describing the type of
work I do to a potential customer. For a long time I refrained from
using the Giclée term in my advertising and in conversation with those
were seeking a printer who would offer the TLC and attention their
work so richly deserved. Recently however, and with much thought and
consideration, I find myself in the rather precarious position of
having to oblige those who feel that without the WORD attached to the
product, it simply isn't a Fine Art Print worthy of their signature.
So, when the dust settles, it all comes down to selling what the
customer wants to buy. The fact that I use ONLY archival pigment inks
and print on ONLY archival Fine Art Papers and that I DO take the time
and care necessary to reproduce their work to their standards of
excellence, really doesn't mean much at all if they can't call it a
Giclée Print. And, if I don't also play the game, I risk losing a
potential customer. As Jack put it, it IS just a word. A word with no
inherent purpose except to describe a mechanical procedure involved in
the production of an inkjet Fine Art Print. 

So, with tongue in cheek, while biting my lip, crossing my fingers
behind my back while balancing on one leg, and with a wink and a
twinkle in my eye, I will, YES, I WILL call a spade a spade, AND an
inkjet Fine Art Print a Giclée. Sorry if I have dashed your faith in
mankind and possibly even in those of us who profess to really care
about your images and how they are reproduced, but that was never my
intention. When it comes to the "G" word I'll use my favorite phrase,
"IT IS WHAT IT IS!"

Good night AnnMarie, wherever you are :>)
Gary




--- In DigitalBlackandWhiteThePrint@yahoogroups.com, AnnMarie
Tornabene <faeofavalon@...> wrote:
>
> Thank you for posting that and what a chuckle I got. I am sure there
are many printing companies that feel foolish knowing that information :D
> 
> AnnMarie Tornabene
> www.annmarietornabene.net
>