Digital BW, The Print

"Mark" <mark@...> wrote:

> ...
> The technical part of my job is ... well under control. 

> However, the "marketing" part ... may be the bigger challenge!

> The public has been mentally conditioned ... to expect print longevity ratings expressed as a single "years of life" rating 

I think "Years on Display" is simple and conveys some comparative information, even if not very complete.  

To fit into their model, I think Mark's AaI "Years on Display" conversion table is like a Rosetta Stone in terms of connecting the test results to Wilhelm's and specific types of environments.

For easier access, I've exerted the Aai conversion table here: 
http://www.paulroark.com/BW-Info/AaI-Display-Years-Conversion.pdf

I've added a green underline to help show, as an example, where we're at with the recently released 30 MLux Hours test, but in "Wilhelm years":  30 MLux Hrs = 15 "Years on Display."  What really got my attention was that it's only 3.4 years of commercial gallery display.

The AaI list of tests is at http://www.aardenburg-imaging.com/cgi-bin/mrk/_4346c2hvd19kb2NfbGlzdC80.  The blue ones are public.  A conversion table is on page 4 of these tests, for example, the Canon Lucia on Innova F-type, which is where the excerpted table is found.


> ... any specific print can last seconds or it can last centuries depending on the storage, handling, and display circumstances...


Paul
www.PaulRoark.com