Digital BW, The Print

Jerry,

In case you have not read the press release, here it is....

Mike

EPSON to Expand Matte Paper Line for Archival Printers With Wide Format Roll
Paper, Poster Board;
EPSON to Change Name of Line to Enhanced Matte Paper

LONG BEACH, CA - Nov. 1, 2001 - Epson America Inc., creator of high-quality,
award-winning digital imaging products, is expanding its popular line of
matte papers for its archival ink jet printers with the addition of roll
paper and a poster board for the large format printers. In conjunction with
the expansion of the media line, Epson is changing the name of the line from
Archival Matte to Enhanced Matte.

Designed primarily for the professional photographic market, the EPSON
Enhanced Matte Paper and EPSON Enhanced Matte Poster Board both offer a flat
matte surface and wide color gamut, as well as a heavyweight bright white
base that accentuates highlights, to make it an optimal photographic
platform. Furthermore, when used with the compatible EPSON ArchivalT ink,
the media addresses the extended lightfastness requirements of both
photographers and fine artists.

Epson will offer the Enhanced Matte Paper in 24-, 36- and 44-inch rolls that
are 100 feet long each for the large format printers. This is in addition to
the letter-size, 11.7" x 16.5" and 13" x 19" sizes that have been available
for the desktop printers. The EPSON Enhanced Matte Poster Board offers a
thickness of 1.2 mm and will be available in 24" x 30" and 30" x 40" sizes.
"It is unique to be able to offer this coating in such a wide variety of
sizes and thicknesses," said Paul Lukacs, assistant product manager,
Professional Graphic Supplies. "From traditional small-format photography to
large, thick poster board, Enhanced Matte will be able to offer our
customers the image quality they demand in a format that suits their needs."

The name change is being implemented to minimize confusion about ink
lightfastness when EPSON Photographic DyeT ink rather than the EPSON
Archival ink is used on these media. The media were designed for use with
the archival inks, and when those inks are used, the output has an ink
lightfastness rating of up to 100 years under glass¹. However, when dye inks
are used, for which the media were not designed, the ink lightfastness
rating is about 10 years. "Although originally designed for desktop printers
that use our archival pigment ink, Archival Matte Paper has become a
favorite of customers using our dye inks as well," Lukacs said. "However,
having the word 'archival' in the name prompted many dye ink users to think
their prints would also enjoy the same lightfastness properties as pigment
ink users get, which, of course, is not true."

EPSON Enhanced Matte Paper and EPSON Enhanced Matte Poster Board will be
available in mid-November in the following sizes and estimated street
prices:

EPSON Enhanced Matte Paper

      Product Code Size MSRP

      S041341 8.5" x 11" (50 sheets) $17.99
      S041343 11.7" x 16.5" (50 sheets) $45.99
      S041339 13" x 19" (50 sheets) $56.99
      S041595 24" x 100' $79.00
      S041596 36" x 100' $119.00
      S041597 44" x 100' $149.00


EPSON Enhanced Matte Posterboard

      Product Code Size MSRP

      S041598 24" x 30" (10 sheets) $95.00
      S041599 30" x 40" (5 sheets) $95.00



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