Re: [Digital BW] Chipped carts, good for most of us
2003-01-12 by Editor P.O.V. Image Service
Bob_Michaels wrote:
>Printer manufacturers have to recover their development and production
>costs plus some profit from the total sales of both printers and
>supplies.
>
<SNIP>
OK, let's talk ETHICS instead of $$ in your pocket... Since using $ as a
measure of ethics gets us ENRON etc.. The fact is that a market with
pricing skewed to have artificially low printer costs (to entice buyers)
and artificially high consumable costs is less than ethical. Imagine if
people purchased automobiles with no idea what their gas mileage might
be until they actually got to running the car. (Analogous because,
unlike gasoline, printer companies have fought the commodification of
inks) R&D is then funded, yes, by the consumable sales.
But, just because a certain business model personally gives me the best
return on my cash does not mean I feel it is ethical OR, more clearly,
that it is "good for most of us."
Taken to extremes in your scenario, for example, chipping would be full
proof against using third party inks in your machine. Surely that would
BETTER ensure the recovery of R&D expenses by EPSON, HP, Lexmark, et
al.. This process is called "tying," and traditionally it is seen as
anti-competitive and a restraint of trade. Why?
I'll give a few simple examples..
Well, first, vendors with an established supply chain are inordinately
favored to the detriment of new entries into the market. You cannot
successfully pursue such a path UNLESS you have the financial resources
and margin to absorb the initial pricing costs to then allow you to sell
the printer at a below market value price.. This kind of dumping
becomes a way to clear the market of competition and restrict the
suppliers to a small established few. That disadvantages us all.
That's why this kind of tying and cross-subsidization becomes more
disfavored as a particular product's market penetration increases. It
creates a situation where pricing does not drop in accord with what
should be attendant commodification. Instead, that inefficient pricing
structure is artificially supported by a cartelization of sorts..
Secondly, consumers are misled by low entry costs but inordinate
continuing operational costs. It's an inefficient way to manage what
should be straightforward distributions of resources. Someone buys an
$80 printer to find out each of two cartridges lists for over $50...
With automobiles as an example again, consumers can fairly estimate
operational costs. With printers the data is purposely deceptive on
that point.. It's as if someone promised you a free car, you think the
deal is great and take the car. Suddenly, you find that you can use
only the OEM brand of gasoline at $30 a gallon...! What may have looked
like a great deal was simply a shell game.
Thirdly, these artificial supports encourage short-cutting and are more
likely to result in problems like the "orange-shift" (incomplete R&D),
and "consumable QC problems or whatever, as we have seen with EEM."
When your competition on a commodity is artificially restricted, the
level of innovation and pace of innovation slackens, it's a proven
economic fact.
So, the current strategy REALLY benefits ONLY those happiest with
today's level of technology, who are going to buy current printers, and
use non-OEM inks and non-OEM papers. The vast majority of users don't
fall into that subset by any means.
I shall assume, since you say that you are happy with the current state,
you won't need to upgrade to other printers as the technology improves?
If not, then you should be against the cost-shifting, simply because it
slows technological progress AND limits the numbers of entrants with
potentially innovative products - neither is a positive in a true free
market..
THe OEM firms have had quite enough time to apply this business model.
Just as copier manufacturers had to abandon it as copiers became
ubiquitous, so will inkjet manufacturers be forced to adjust as inkjets
are becoming similarly common.
Do I benefit from the current situation? YES.. Does that mean I think it
is RIGHT and should continue? NO..
I'm a white/anglo American. Might I have benefited more in a society
where racial/gender equality were not goals and affirmative action had
not been fact? Probably so... and I'm not putting printer inks and
paper on the level of racial equality... what I am doing is pointing out
that overall ethics in the marketplace can encourage us to be monetarily
altruistic in the short term for long-term general benefits to the
market or the community at large..
Keith
"Just some guy," and caretaker of the Multiverse's largest EPSON printer
User Community (highly recommended by Vogon Poets and MegaDodo
Publications), at:
http://groups.yahoo.com/group/EPSONx7x_Printers/
"For the rest of you out there, the secret is to bang the rocks together
guys"
{ The P.O.V. Image Service Website is still at http://www.p-o-v-image.com/ }
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