The Cyndustries List

Good Morning Everyone!

Ok, I'm drinking my first cup of coffee and whoa -
there a lot of comments in the ol' email here about
the recent Zeroscillator price increase...

After reading all of your comments, yes, I think actually everyone is 
correct...

It's been about two months since launch, we've sold (52) Zeroscillators 
in total,
(forty of those sold in the first thirty-days).  All of us at 
Cyndustries are delighted
at the wonderfully positive response from everyone, we worked really 
really hard
to earn it.  Thank You All!

Forty out of the grand total of fifty-two ZO orders are either in MOTM 
or Modcan format,
the other format order quantities are Euro (6), Blacet (3), and Dotcom (3).

Each format requires unique knobs, pots, connectors, & switches,
as well as a panel and two circuit boards specific to that format.  In 
order to get a fair price
we must order this myriad of parts for all formats in very large 
quantities, and there is a sort of
financial tipping point where we need a minimum in sales of about (10) 
of each format to sell
in order to break even on that format. 

We still need a few more sales in Euro, but we have over a dozen of them 
near ready to ship
already.  Blacet and Dotcom format customers could really push things 
along in happening
sooner if they'd place their orders now instead of waiting.  We're so 
close already!

I've hear people say,"as soon as you start shipping Dotcom format 
Zeroscillators, I'll get one"

(This is to us, a bit like 'the egg after the chicken'... when it is 
your Dotcom format orders
themselves that fuel and propel the project to completion, so please 
don't hesitate if you are
interested in ordering a Euro, Blacet or Dotcom format Zeroscillator, go 
ahead and order one.

Afterall, our decision to continue supplying more groovy designs in each 
of these formats
is based upon Zeroscillator sales.

All formats of Zeroscillator use an additional set of four circuit 
boards which are the main
heart and soul of the circuit.  These A, B, C, and D boards are in stock 
a plenty, so
 ~whatever~ format you order - the central part of the Zeroscillators 
are built and ready now.

Getting to this point has really been exhilarating like running a NASA 
type Moon launch,
however the cost was great and we are still paying our many vendors even 
during this
post Xmas retail slow down.  It was thought that raising the price might 
be the right solution
to enable the very large circuit board runs that we still need in order 
to start shipping the Blacet
and Dotcom format Zeroscillators. 

Perhaps it was unfair to raise the price so suddenly, so many of you 
were saving-up just to
meet ~that~ price and we understand... and that is why effective 
immediately
the price will go back down to the original $650.00 per Zeroscillator 
until March 1st.

Step right up and treat yourself to the most advanced analog oscillator 
ever built,
you ~know~ you deserve it!

We'll even honor the original, "buy three and save $150.00" offer until 
then!  Hooray!

But the other side of that coin is...
Please people, go-on and order a Zeroscillator or two Today instead of 
sitting on the fence!

Great Thanks and Best Wishes!


Cynthia

http://www.cyndustries.com/




johan_et_pirlouit wrote:

> Then again, this could be a marketing tactic.  If she lowers the price
> back down to $650, most likely we'll all get off our asses and place
> the orders already!  Just a thought.
>
Pricing is not really a question of fairness.  It is a marketing
decision, and not an easy one.  Price can impact the quantity of sales,
with lower prices potentially yielding more sales numbers, depending on
the type of product.  But given equal production costs, the profit
margin is lower.  Mass production makes for lower prices, but in the
case of modules like the Zeroscillator, the mass production quantities
are not very large and the amount that Cynthia can save with quantities
is probably related to parts costs, such as panels, which are cheaper in
quantities.  The assembly cost is going to be a constant.  Outfits like
Cyndustries, Synth Tech, and Synthesizers.com want to stay in business,
and you want them to, too.  They have to make money.  Their costs are
going up.  Given the tiny market for this type of product, it's amazing
we have these available at what are quite reasonable costs.  If $650 vs.
$600 per module is a deal breaker for some customers, that will need to
be considered by Cyndustries.  But it is up to them to set pricing.  It
is true that an unexpected price increase -- or the expiration of a sale
price -- may annoy customers on the verge of a purchase.  I think that
such complaints are best worked out in private discussions with the company.

Cynthia asks for a 50% deposit at the time of order.  If you had made a
deposit and then in the interim between your order and delivery the
price went up, you should end up paying the original price, since that
was the understanding at the time of order.  If not, then that would
indeed be unfair.  But I don't think that is the case here.

-Richard Brewster

http://www.pugix.com



hello cunthia,
i am quite dissapointed to see this price increase,
without any warning at all.
usually, a company, when it increaes their prices,
first has a warning to their customers. you made this
increase with no warning at all.
i had already saved all the ZO money from last
wednesday (and already a high price...) and me and my
friend Ingo Zobel, we were waiting for a third guy, so
as for us all to order 3 ZO's for the reduced price of
600 USD for each ZO.
and now i see this price increase just before we order
the 3 ZO's!
we would have placed the order on monday, latest!
why no warning at all? if i only knew this price
increase, then i would have placed my ZO order from
last wednesday, even if i would have to pay the full
650 USD price, for my ZO.
really dissapointed with this policy.
best regards,
bakis.