Bc2000 (for the BCF2000 & BCR2000)

Im using birdie editor for making my own venom synth template using the  Learned function where you can input midi data for a specific encoder. 
Right now im using a sysex message from venom editor for the filter cutoff (i know i can program this parameter using other ways but im testing if this can be done this way for using it with another parameters) which is 

F0 00 01 05 21 00 02 09 00 6A 00 2A F7.
 
But birdie�s example comes as follows 

$F0 $41 $36 $00 $24 $20 $01 $1C val $F7. 

Im trying to match this two but i dont know how. 
Im sending over and over using midi ox 

$F0 $00 $01 $05 $21 $00 $02 $09 $00 $6A $00 value $F7 (and all sorts of variations)

The bcr responds, i know because the lights blink 
in a circle but the encoder doesnt get the message.

Maybe someone can tell me what if im not dissecting the sysex message properly or if it is a sending method problem.

Heres a link to the manual with the sysex specs:  

http://www.maudio.com/images/global/manuals/Venom%20User%20Guide_EN.pdf

Help!!