Elektron Musical Instruments

Well now that you've put it that way, I can understand
the rate increase. Don't get me wrong, I do love all
of your products and own both the MD and the MnM, so I
give you guys a lot of props for making what I call
the best electro gear that there is on the market and
that's a big compliment considering that there is so
many good synths out there today. Sorry if I made it
sound like the Sidmachine is not worth the price. 


ELEKTRON KICKS ASS! 

Auto of AP

--- daniel_elektron <daniel@...> wrote:

> 
> --- In elektron-users@yahoogroups.com, Automatic
> Panic
> <thesoundzoneinfo@y...> wrote:
> > 
> > i wouldn't pay double the price for what they
> first
> > came out as selling the sidstation for. 
> 
> ...you need to take in account that we include much
> more in the price
> today. For example for a US order you now get:
> 
> * UPS Express shipping
> * Power supply (switching light one)
> * Import taxes payed
> 
> This, plus that the dollar is just worth about 60%
> of what it once was
> counted in Swedish currency SEK. Plus that the
> production of these
> units were much more expensive as well, as it is a
> one off production
> with several components hard to track down.
> 
> All together, I think the people who think we are
> overpricing the SID
> today would be quite surprised to see our margin
> compared to what is
> usual to other synths. We could never sell the
> SidStation in stores
> today at reasonable prices!
> 
> But we love doing them, we love the sound and want
> to spread it. When
> we found the 100 new chips we just couldn't ignore
> them, knowing there
> could be 100 more SidStations. And of course we do
> have a margin, and
> selling them do help us getting other new stuff out
> on the market.
> 
> But if you think one gets in the music machine
> business these days to
> get rich you're wrong. This is a tough small world,
> and I don't think
> there are many other who expanded the last few years
> (not taking in
> account computer accessory makers such as M-Audio).
> Making a new synth
> for us is like making a new computer, including a
> new OS (at least
> parts), new set of applications, new hardware (very
> highly specified),
> new marketing, new users manual, press releases,
> photo sessions, trade
> fairs, keeping the servers running plus updating
> existing users and
> products. You can find much more efficient ways to
> making money.
> 
> But we're here because we love to see our music
> making babies
> multiply, and listen to the great amount of amazing
> music in brilliant
> musicians hands! And also the feeling that maybe one
> or a few of our
> stuff will be appreciated and used for a long time.
> 
> Daniel (Elektron)
> 
> 
> 
> 



	
		
__________________________________ 
Celebrate Yahoo!'s 10th Birthday! 
Yahoo! Netrospective: 100 Moments of the Web 
http://birthday.yahoo.com/netrospective/