Elektron Musical Instruments

--- In elektron-users@yahoogroups.com, Robert Krueger <rkr1@...> wrote:
 
> $49 for a friggin T-shirt???  I understand boutique instrument
premiums, 
> but that's a bit much for printed logo t-shirt.

We never force anyone to buy anything we do. We refuse however to do
quick cheap stuff and intend to do exclusive things, whatever it may be.

Maybe I can comfort you with the knowledge of that we have never made
any money of any of the accessories (the bag, the stickers, posters
etc) in the end. 

USD 49 for a limited designer t-shirt - _including_ world shipping
would not get in my way to get it if I liked it. Appearently neither
other people. Also consider te dollars all time (or at least 10 years)
low to the European currencies.

We love however to do unique stuff that makes a difference and put our
nose into different areas, as long as it's fun and creative. Lucky
enough we've received much praise as well for our non-standard
approach. :)

---

The Good Night Story about the little Model A t-shirt follows here:

The goal we had with Elektron Style Model A was to do a tee that
didn't smell "promotion", rather something you can wear with pride.
Still we wanted to go big with the Elektron logo.

We did much investigation before going for this one. We really like
more open necks (not the oh so hated strangler-neck), and finally
found one that could fit into a low-number-print. We wanted discrete
colors with print, but real big ones. The Model A had to be the plain
Elektron-print. But the idea of putting the same logo on the same
positions for both back and front came from my all-time favourite
adidas t-shirt.

The colors for the fabric were sampled from different of our favourite
clothing, then analysed at the coloring company. 

Also the printing were done on unbleached cotton, so we couldn't tell
exactly what the resulting color would be after the dying process
beforehand. The company we worked with though were very competent, and
we got the kind of not-so-easy-to-tell-colors that we wanted.

The print was printed before the dying was performed, making the print
a part of the t-shirt - you can't really feel it by hand. This also
got the "worn" feeling of the print that we wanted, and provided a dye
that really do not come of. Wash together with other stuff, even the
first time.

Also we chose to print in the neck rather than any more tag than the
one most necessary little one that is telling the size.

You should never look the Elektron way if you want "value for money".
We're too small and we're not located neither produce the numbers to
be able to utilise the low "world economy" prices. We want hoevever do
something special with all we do, and put our soul into it. So far
we're still here!

Another part on if our stuff being high priced or not... Always
remember that shipping is included in all our prices. The price you
see is exactly what you pay. Then we see to that you get it delivered
to your door. If we wanted we could print 39, then during the checkout
add 10 for shipping, but we've chosen the other way. WYSIWYG, old
Amiga term. :)

Now go to the mall or where you prefer to buy clothes and see if you
can't find a tee that you like that cost more than the USD 49 we ask
for ours. Then consider if it is a unique low-volume tee, designed,
printed and dyed in a western country. Check it's origin. I can bet
there are around 10k of the same made in a third world country. That
is if you do not go really expensive.

Don't really know why I'm defending our dear Model A here, but I guess
that constantly being meassured price-wise against companies using the
mass market and underpayed third-world employees tickle my defence
button, and sometimes I get the urge to tell the whole story from my
view. :)

You can see the actual number of t-shirts we have left in stock. I
have no idea if there will be any reprint. As usual - If you want it,
get it while it's here. There are still all colors and all sizes left!

Daniel


PS. If you want a standard Beefy Hanes (or similar) that screams
promotional, you could probably find a motive at elektron.se/press and
print it. You would violate our copyright but chances are good you
would get away with it.