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Re: [exs] Some reasons why Steve Jobs bought Emagic

2002-07-10 by Sascha Franck

Paul Nicholls wrote:
[interesting and *probably* true statements snipped]
> My prediction - Native Instruments will be the next company to
> become a Mac only music software producer.

How much I understood the reasonable arguments from the rest of your post,
believing in that is plain nonsense, IMO, I'd even take a bet.
Apart from Absynth (which was not an N.I. thing originally anyways) all of
their plugins have been developed on Windows and then they were ported to
MacOS. And all of them are actually working better under Windows (tell me
one Mac person being really happy with Reaktor in VSTi mode).
Why in the world should N.I. give up that massive market share? While
Logic/Mac users make up for around 60-70% of Emagic's user base, the figures
for N.I. will most likely look completely different.

Apart from all that:
> The people
> at Apple need killer apps for OS X to make it utterly compelling compared
to
> anything else in the computer world. The killer apps will drive people to
> buy the computer hardware no matter how fast the CPUs are at any given
> moment compare to WinTel machines

Ahem... what "killer" features could those apps have? I mean seriously, any
examples?
IMO we allready have *almost* perfect sequencers. What else do we need?
Sure, there's some flaws and bugs and drawbacks in some areas, but these are
all pretty much minor things. And these are completely OS independent, no
matter which sequencer we're talking about. In the end, if there was a
sequencer combining Logic's handling and Cubase SX's featureset, I couldn't
see what else I'd be wishing for, certainly not much.
There's low latency, there's more or less high end native FX (with the best
ones still to come), there's tons of tracks possible, etc pp.
Now I only want something combining all the good features - and that
certainly isn't any easier on MacOSX, because the things I am missing are
not anything OS specific at all. I don't need CoreAudio/MIDI, I am allready
happy with what's there.
Now all I need is a faster machine and a crashfree environment. I don't care
much about speculations how fast the new G5 will be, it's vapourware,
nothing else. Current high hend PCs however blow any Mac in existance away,
in terms of performance. And stability is not an issue either.

Don't get me wrong, I'm interested how all that turns out in the end, and
maybe I'll be using a Mac end of next year or so, but I won't believe any
speculations anymore.

Regards,
Sascha

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