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Re: [L-OT] So the music industry has legit thieves, now?

2002-02-25 by blue alien

> more about marketing my music, :-). Up until now I find the marketing
> aproach on the net very poor.

	Back to Dj's and the club scene.  Before, most Dj's, especially young
ones still deciding upon a style, would only shop for music in a Dj
friendly record store. (i.e. a place where you can handle & listen to
the records first.)

	Groovetech.com has done a real good job of providing this same
experience on the net.  Listen to whatever you want, even the whole
song, then put it in your shopping cart, but instead of paying tax you
pay shipping.  Now the record stores don't worry about getting their
vinyl scratched, oily fingers, or having to replace their needles every
week.  Plus, it's great advertizement for all the music, even the tracks
you can't afford.

	On the flip side, one of the most important reasons to go hang out in
your local record store is the people.  You can't replace the experience
of meeting other local heads, musicians, artists.....hangin' out.

	So, I think in time all the new technology will find it's balance in
the market and culture.  Most importantly musicians, labels, and
distributors need to learn to use it well and not regard it as a threat.
 Just because cryogenics is here, doesn't mean everybody's running to
get frozen:-)

chems
-- 
_____________________________________________
blue alien house inc.
http://www.galaxymall.com/site/bluealienhouse
an interstellar media-arts collective     
_____________________________________________

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