The Logic Off Topic list

>   1..    two thirds at least of  business turnover will be used to pay the
>rent ,wages,stock options for brilliantly performing execs and one third ,if
>you are lucky, will be profit .  Listen carefully kiddies now , if you ditch
>one third of your customers will you be ditching your profit ? Now I know
>nasdaq doesn't think in terms of profit or assets or boring shit like that ,
>maybe thats why only a friggin maniac would invest in nasdaq companies , but
>really boys and girls if you aint independantly wealthy  you should .

Ok I listened up - and say this: they are not aquiring the asset in 
order to make it profitable, nor do they want it to make profits for 
them.  They are buying it for its intellectual assets in order to 
quickly bring to market a product for OSX.  They are buying 
expertise. Period. Strictly an R n D expense.

If they did not do this - it would take much longer for OSX to be a 
contender in this market and that has Apple worried - rather then 
biting their nails hoping for the killer app to arrive that would 
then rationalize their extensive investment in the OS - they are 
taking a pro-active measure - whether it pays off and maintains their 
traditional share of the creative/multimedia niche is something that 
remains to be seen. Its not a bad gamble.

>  2..      Once the takeover target is taken over it changes from a highly
>desirable jewel in the crown to a LIABILITY , and when the accountants see a
>liability they see an opportunity to rape and plunder ... loosely translated
>that means 'bye Marcus.. new plans son ... 'bye beta testers .. new broom
>folks...bye everybody who might remember where the bodies are buried.. heres
>a non disclosure deal you will not refuse .

I wonder if Marcus will be out of the picture - since he was the 
Emagic programmer who usually attended Apple's WWDC and always was a 
mac guy. More likely it is "bye" to the guys who worked on the 
Windows end.

But you have a point - Apple will have its own idea about who beta's 
what - maybe that means "bye" ference...  but I only guess.

It also means in all likelyhood that things will change for emagicusa 
- Apple has its own strong distribution presence in the US.

>     So as you can see it gets more complicated as the implications unfold .
>Would you invest in a company that throws profits away in the name of some
>philosophical postion . If you would I've got a sony vcr I'd like to sell
>you .  Survival depends on the biggest market share you can get not the
>nicest ,coolest  share and as any telco victim will tell you the slippery
>slope starts gently enough but when 32' per second squared takes over look
>out boy cos it's out of control and all of a sudden you aint worth shit .

You can sell me the sony as long as your price is low enough - and 
providing, of course, that it is digital beta. :-)

>       So my position right now is I'll do the souncard upgrade but I wont be
>buying any emagic products for a while and I wont be buying a mac for a
>while [my win machine works great I dont need any more at the mo] because
>I'm going to wait and see how the shit splatters before I invest money into
>a quicksand and I strongly advise everybody else win or mac to do the same
>thing ... wait and see .. all those win people who have just upgraded are in
>a pretty good position really provided the support stays in place , should
>the support disappear tho I can tell you the old Paul Wheeler consumer plan
>kicks in .. that is mac or associates would never ever get a penny from me
>as long as I live and neither would emagic ... it aint much but it's quick ,
>dirty and it's all I've got except for slander and lies .

I think you will be much happier with Steinberg

Actually if all of LAWdom goes over there it would be interesting to 
sit on their e-list and see if the ex-logic guys are saying "wow this 
is great - why didn't I switch to Cubase sooner?" or will they be 
bitching "this Cubase function is ok but we used to have feature x in 
Logic..."

In either case you will be content with preserving your hardware 
investment and secure in the knowledge that you are using the chosen 
platform of the gods...