The Logic Off Topic list

If they are only really selling OSX to existing Apple customers, then 
of course, most of those people are going to have their existing 
software suites sorted out, and they aren't going to be itching to 
run out and spend money upgrading to the OSX versions of their 
software just for the heck of it. 

I think the way to sell OSX suites is pretty obvious - target people 
who don't already own any mac software. Sell OSX to people outside 
the existing Mac community. If they can't persuade enough traditional 
Windows users to switch to Apple's proprietary hardware (which, at 
the moment is a tough sell), then they'll have to make OSX 
available for other hardware. 

If someone is spending GBP2500 on a top-of-the-range Sony laptop, 
give them the opportunity of buying it with OSX installed, and you 
pretty much guarantee that they'll then buy a whole set of OSX apps 
to go with it. IMO, that's where the new sales are. 

=Erk=