The Logic Off Topic list

They must think you are hot stuff Erland . If you are buying from them they
will sell you their gear at Cost price [price to the shops] as opposed to
retail price [price to the shops customers otherwise known as punters] .
  Endorsment usually means that you will allow your image to be associated
with their product in return for giving you whatever instruments they may
produce .
                                                     Good Luck.
                                                          Paul