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Apple/2

Apple/2

2003-05-12 by Jeremy Martin

http://gizmodo.net/archives/001997.php

Supposedly Steve Jobs is thinking about maybe splitting Apple up into 
separate software / hardware companies.

Re: Apple/2

2003-06-10 by Eric Baird

--- In logic-ot@yahoogroups.com, "Jeremy Martin" <jeremy@l...> wrote:
> http://gizmodo.net/archives/001997.php
> 
> Supposedly Steve Jobs is thinking about maybe splitting 
> Apple up into separate software / hardware companies. 

Interesting idea ... 

... the hardware division could then do a proper high-powered AMD-
based machine in a G4 case, with WinXP drivers, so that you could 
stick a second drive in and dual-boot between OSX and WinXP. That'd 
be mighty attractive. Makes it into a more flexible, more capable, 
lower-risk investment.
And the hardware company could also concentrate on selling the iPod 
more aggressively to PC owners without losing sleep over whether they 
were being unloyal by pushing it at PC owners. At the moment, iPod 
marketing seems to be sending out mixed messages as to whether PC 
owners are being embraced or not. And they could flog their nice big 
flat monitors to people who don't own Macs.

... and the software division would be free to consider releasing 
an "intel/AMD" version of OSX, with drivers for a limited range of 
popular hardware (Apple have reputedly been sneakily running 
an "Intel OSX" development programme in parallel with the normal 
Motorola releases version, to keep their future hardware options 
open).
 
So remining remaining WinLogic users (who haven't switched to a mac, 
or defected to Steinberg) could then go out and buy OSX and the 
logic6 upgrade for our existing machines without having to commit to 
a particular manufacturer's premium-priced product line. 
OK, so maybe some of us might still have to buy more up-to-date 
motherboards or ditch unsupported graphics cards and stuff, but PC 
owners are used to piecemeal upgrades, and its a hell of a lot 
cheaper than replacing our desktop/laptop clusters with G4s and 
powerbooks.

The people who originally liked logic because it had the flexibility 
and safety and multiple options that go with being cross-platform, 
and were ****ed off when it seemed to be downgraded into a niche 
product for G4/powerbook owners that could only run on Apple hardware 
could relax again.  


Of course, "interesting" ideas have a habit of not happening ... and 
sometimes they are floated as an exercise to scare people inside a 
company out of a safe corporate mindset and get them thinking about 
what customers really want rather than what suits internal company 
politics. Which can also be a good thing.

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