Apple/2
2003-05-12 by Jeremy Martin
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2003-05-12 by Jeremy Martin
http://gizmodo.net/archives/001997.php Supposedly Steve Jobs is thinking about maybe splitting Apple up into separate software / hardware companies.
2003-06-10 by Eric Baird
--- In logic-ot@yahoogroups.com, "Jeremy Martin" <jeremy@l...> wrote: > http://gizmodo.net/archives/001997.php > > Supposedly Steve Jobs is thinking about maybe splitting > Apple up into separate software / hardware companies. Interesting idea ... ... the hardware division could then do a proper high-powered AMD- based machine in a G4 case, with WinXP drivers, so that you could stick a second drive in and dual-boot between OSX and WinXP. That'd be mighty attractive. Makes it into a more flexible, more capable, lower-risk investment. And the hardware company could also concentrate on selling the iPod more aggressively to PC owners without losing sleep over whether they were being unloyal by pushing it at PC owners. At the moment, iPod marketing seems to be sending out mixed messages as to whether PC owners are being embraced or not. And they could flog their nice big flat monitors to people who don't own Macs. ... and the software division would be free to consider releasing an "intel/AMD" version of OSX, with drivers for a limited range of popular hardware (Apple have reputedly been sneakily running an "Intel OSX" development programme in parallel with the normal Motorola releases version, to keep their future hardware options open). So remining remaining WinLogic users (who haven't switched to a mac, or defected to Steinberg) could then go out and buy OSX and the logic6 upgrade for our existing machines without having to commit to a particular manufacturer's premium-priced product line. OK, so maybe some of us might still have to buy more up-to-date motherboards or ditch unsupported graphics cards and stuff, but PC owners are used to piecemeal upgrades, and its a hell of a lot cheaper than replacing our desktop/laptop clusters with G4s and powerbooks. The people who originally liked logic because it had the flexibility and safety and multiple options that go with being cross-platform, and were ****ed off when it seemed to be downgraded into a niche product for G4/powerbook owners that could only run on Apple hardware could relax again. Of course, "interesting" ideas have a habit of not happening ... and sometimes they are floated as an exercise to scare people inside a company out of a safe corporate mindset and get them thinking about what customers really want rather than what suits internal company politics. Which can also be a good thing.