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Re: [motm] Re: Should I exhibit at NAMM?

2001-08-22 by Microtonal

There's got to be a better way to spend $6000.  MOTM got some good exposure
at your first NAMM, but at following shows the press is less likely to
publicize your efforts without significant module enhancements.

Here's an interesting comparison to make.  Take the $6K and amount of labor
to appear at NAMM and estimate the number of module sales that would result.
Then take that same $6K and labor hours and estimate how many new modules
could be developed.  Estimate the sales of those new modules to your
existing customers.  I'm guessing that the second option will give a greater
return on your investment of capital and labor.

John Loffink
microtonal@...

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