MOTM

--- In motm@y..., "Microtonal" <microtonal@w...> wrote:
>> Payback on advertising is questionable for limited audience 
modulars.  

Just throwing out an alternative - I think the same argument could 
apply to NAMM.  Here's a couple more alternatives - how about bumper 
stickers, refrigerator magnets, fake tattoos, or maybe a billboard or 
a blimp over the superbowl :)

>> I like SOS, but comparing it to audiophile magazines is 
questionable.  The audience seems just as likely to be interested in 
cheap Korg and Roland techno boxess as high end equipment.  You could 
say it covers both high and low end equipment.

I agree and I disagree - I think if you look at the readership of FM 
or KB there's about 1% that could care less about a modular like 
MOTM.  If you looked at EM or SOS I think the number would be 
substantially higher - I'm not saying it would be a majority by any 
means but, by the same token, the majority of people attending NAMM 
could care less about MOTM or synthesizers in general.

>> By the way, the new optional International Edition does not carry 
any ads to reduce mailing costs.  That's the edition I get as it 
almost doubled my subscription duration.

Excellent point!  I forgot about that - I've actually got an E 
subscription so I don't see the ads either.  As soon as that expires 
I'll pick up the Int'l sub.

Good points, though.

JP