MOTM

Actually, I too agree that "going nuts" on the 200 series could be very
cool.  The only truly necessary MOTM compatibility is electrical.  Let
psychedelic colors reign!  But there is a caveat.  A radical departure from
the MOTM style could be viewed in marketing terms as a new product line.  A
new product line can be costly to develop and risky, but if a market exists
it can be worth the gamble.  The MOTM quality reputation would follow any
new product line from Synthesis Technology.  But I didn't think Paul was
considering that much of a departure, and hence my more conservative take.
Even though *we* know the quality is internal, the MOTM brand has a
recognition factor in the panel style displayed prominently in the website
photos that adds great business value to the product.  It would be smart to
"leverage" that recognition factor for new products, as the marketing
weasels would say.  But business is also about taking risks.

Okay, now I have to read the other 30 comments on the 200 series I haven't
reached yet :).

-Richard Brewster

----- Original Message ----- 
From: Aaron Day
To: motm@yahoogroups.com
Sent: Wednesday, June 11, 2003 6:15 AM
Subject: Re: [motm] 200 Series. Set your phasers to kill.....


Hi all.

I'm really glad this subject has been brought up.

First off, if there is a "minimum" of format change for these modules I
choose to echo Mr. Brester's statement:

I'd like to see a style that
would blend in nicely with other MOTM modules, while at the same time having
distinctive differences.  Like two knob sizes -- the standard and a smaller
size, different jack arrangement -- maybe co-locating some jacks near
associated pots, and possibly a different grid.  A different typeface or
tick mark scheme could be nice.

Whatever the particulars, I'd like to see a consistent design theme for the
whole 200 series.  It should pay homage to Buchla and still be instantly
recognizable as MOTM


But to that I'd also add.....

Why not experiment a bit?

Anyway. In short I ask "why not go nuts".