I think that you have
previously stated that 95% of sales have been kits, so obviously this is what
MOTM customers prefer, due to the cost saving of being able to build the modules
themselves, as well as the enjoyment of being 'closer' to, and more involved
with, their equipment.
You are justifying dropping the 510 and
other 'esoteric' modules for financial reasons. Therefore, is it wise to
restrict your MOTM sales to 5% of your previous market? Might you lose a lot of
existing customers by trying to force them into buying more expensive assembled
modules?
I would have thought that having some
esoteric modules might make the MOTM system/format seem more attractive to
prospective customers than just a whole load of vanilla modules.
Of course it is your decision, you can and
will do whatever you want, but I can't imagine this sits well with your customer
base that has invested in your systems and supported your business up to
where it is today. I would imagine that they feel abandoned by you.
Simon
Canberra
AUSTRALIA
From: Paul Schreiber
Sent: Tue
3/10/2006 3:08 PM
Like I've said many times before: modular synth is the toughest
*business* in MI
to be in. People will expound for hours on the 50 reasons
*not* to buy your
stuff (remember Peake & Konkoro?). Buyers are 'fickle':
of the 600+ MOTM
customers going back 8 1/2 years, only 70 or so are 'active'
at any given time.
In fact, looking over the first 100 MOTM customers, only
*7* have bought a
module in the last 18 months. Go figure :(
Paul
S.
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