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RE: [DTXpress] Dave Jewell's response to my inquiry about the DTX press III

RE: [DTXpress] Dave Jewell's response to my inquiry about the DTX press III

2003-10-24 by rdamon@mckinney-usa.com

Ed,

Does Dave Jewell have any clue as to the Internet???????????? The shot heard
around the world, took about ten seconds and does he understand that
everybody (protentially 800+ people in this group plus the 3300 members in
V-Drums.com) now know about the new sets??

OGD

> -----Original Message-----
> From:	liberatusvirus [SMTP:liberatusvirus@...]
> Sent:	Friday, October 24, 2003 11:43 AM
> To:	DTXpress@yahoogroups.com
> Subject:	[DTXpress] Dave Jewell's response to my inquiry about the
> DTXpress III
> 
> Ed,
> Thanks for the e-mail.   As you have been the first to find out we are 
> going to be introducing some new kits at NAMM.   However, our dealer 
> base in the US has not been told about these kits because we are just 
> getting final detail and pricing.   It would be unfair to my dealer 
> base to let you know details before I give them the information so if 
> you can hang on until January I would appreciate it.   Thanks for your 
> support of the drums and you will be very excited about the new 
> developments.   
> 
> 
> Dave Jewell
> Manager, Drum Marketing
> Yamaha Corporation of America
> 
> 
> 
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RE: [DTXpress] Dave Jewell's response to my inquiry about the DTX press III

2003-10-24 by rdamon@mckinney-usa.com

Ed,

After re-reading this response, it is interesting that Yamaha would
introduce DtxpressIII at a Japanese trade show and then re-introduce it at a
U.S. trade show.
I thought you just "introduced" a product once, not twice or three times. 

He referred to "some" kits as oppose to "those or these" kits when talking
about the introducing the kit at NAMM but changes "tense" and refers to them
as "these kits" when talking about the US dealer base.

Clearly, Dave had to be aware of the press release on the Japanese website,
which does give quite a bit of insights into the new DtxpressIII(standard)
and the new DtxpressIII(special). So, he would not be giving out any
information that has not already been made public by the Home Office in
Japan.

Did you just asked about the DtxpressIII or did you also asked about the
possibility of the DtxtremeIII as well?

If you just asked about the DtxpressIII, then I don't understand his
hesitation. His response should have been "All I can say is limited to what
is already been made public. Those models will be available for the Asian
market on November 30, 2003. The release date for the U.S. market is still
company confidential."

If you asked about both the DtxpressIII and a possible DtxtremeIII model,
then his response makes better sense.

Also, Dave said in the last sentence "you will be very excited about the new
develpments". The Japanese press release actually describes most of the "new
developments", so the "will be" indicates that not all of the goodies have
been let out of the bag. 

The front of the module shows no change and the description of the
inputs/outputs on the back of the module did not change either. I think if a
USB port had been added it would have been on the web page as well, as most
of the other upgrades are noted there.

This would leave me to believe that the DtxpressIII is not going to be the
only kit that is going to be released at NAMM. The question is will it be
the DtxtremeIII or a mid-range model. Perhaps the DtxpressII, but with say a
larger rubber pad snare or even mesh style heads.  Yamaha has made a real
impact in the low end edrums with the Dtxpress1/2, with luke-warm success in
the high end market, so why not stick with the low end/ mid-range markets
where you can generate large volumes of sales. It's too bad they don't take
the DtxpressII and reduce the price down to say $699 and offer it as an
entry level kit and just slam the low-end market completely.



OGD

> -----Original Message-----
> From:	liberatusvirus [SMTP:liberatusvirus@...]
> Sent:	Friday, October 24, 2003 11:43 AM
> To:	DTXpress@yahoogroups.com
> Subject:	[DTXpress] Dave Jewell's response to my inquiry about the
> DTXpress III
> 
> Ed,
> Thanks for the e-mail.  As you have been the first to find out we are 
> going to be introducing some new kits at NAMM.  However, our dealer 
> base in the US has not been told about these kits because we are just 
> getting final detail and pricing.  It would be unfair to my dealer 
> base to let you know details before I give them the information so if 
> you can hang on until January I would appreciate it.  Thanks for your 
> support of the drums and you will be very excited about the new 
> developments.  
> 
> 
> Dave Jewell
> Manager, Drum Marketing
> Yamaha Corporation of America
> 
> 
 
**************************************************************************
The information transmitted herewith is sensitive information intended only
for use to the individual or entity to which it is addressed. If the reader
of this message is not the intended recipient, you are hereby notified that
any review, retransmission, dissemination, distribution, copying or other
use of, or taking of any action in reliance upon, this information is
strictly prohibited. If you have received this communication in error,
please contact the sender and delete the material from your computer.

________________________________________________________________________
This email has been scanned for all viruses by the MessageLabs Email
Security System. For more information on a proactive email security
service working around the clock, around the globe, visit
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________________________________________________________________________

Re: Dave Jewell's response to my inquiry about the DTX press III

2003-10-24 by liberatusvirus

--- In DTXpress@yahoogroups.com, rdamon@m... wrote:

> After re-reading this response, it is interesting that Yamaha would
> introduce DtxpressIII at a Japanese trade show and then re-
introduce it at a
> U.S. trade show.
> I thought you just "introduced" a product once, not twice or three 
times. 

I know it seems bizarre, but many Japanese audio/video companies  
launch products in Japan that don't enter this market until later, if 
ever. Yamaha certainly is at home in this crowd.

> He referred to "some" kits as oppose to "those or these" kits when 
talking
> about the introducing the kit at NAMM but changes "tense" and 
refers to them
> as "these kits" when talking about the US dealer base.
> 
> Clearly, Dave had to be aware of the press release on the Japanese 
website,
> which does give quite a bit of insights into the new DtxpressIII
(standard)
> and the new DtxpressIII(special). So, he would not be giving out any
> information that has not already been made public by the Home 
Office in Japan. Did you just asked about the DtxpressIII or did you 
also asked about the possibility of the DtxtremeIII as well? If you 
just asked about the DtxpressIII, then I don't understand his
 hesitation. His response should have been "All I can say is limited 
to what is already been made public. Those models will be available 
for the Asian > market on November 30, 2003. The release date for the 
U.S. market is still > company confidential." If you asked about both 
the DtxpressIII and a possible DtxtremeIII model, then his response 
makes better sense. Also, Dave said in the last sentence "you will be 
very excited about the new develpments". The Japanese press release 
actually describes most of the "new developments", so the "will be" 
indicates that not all of the goodies have been let out of the bag. 
> The front of the module shows no change and the description of the
> inputs/outputs on the back of the module did not change either. 
> This would leave me to believe that the DtxpressIII is not going to 
be the
> only kit that is going to be released at NAMM. 

I did some of the same head scratching that you did about Dave's 
remarks; my message to him concerned only the DTXpress III. His 
answer could have been cryptic, but maybe not; it might just have 
been corporate pep talk. I do think, however, that the new Xtreme 
module, as well as whatever kit will accompany it, must be ready to 
drop from the tree by now. Even so, notwithstanding the ambiguity in 
Dave's wording, I can envision the DTXpress kits to be the only ones 
to emerge from Winter NAMM.

> The question is will it be the DtxtremeIII or a mid-range model. 

That is, if it makes any sense at all to place a kit between the 
DTXpressSPIII and the DTXtreme that we know will eventually arrive 
(the module has already made an appearance in public). It might; 
there are lots of midlevel mesh-style kits--by Pintech, Hart, Koby, 
and Roland (overpriced as the Rolands are). Yamaha can certainly 
afford to risk a small marketing/production mistake to cover the 
terrain better and capitalize on the immense success of its entry 
level. We already have the precedent of a third Yamaha module in the 
dearly departed DTX v2.0. Again, questions and more questions. We do 
accumulate them in this avocation.

Ed

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