Digital BW, The Print

On 21/02/2013 11:07, Ernst Dinkla wrote:
> A moderator should interfere at this point in my opinion.

Possibly, but I'd prefer to revert to discussing the marketing success 
achieved by orbancc with selling prints. That even seems to be roughly on 
topic ;) so I have changed the subject title


"I have no secrets and I am happy to explain how I do things and what my 
market situation is. Just ask if interested. From my perspective, after 
having sold a million dollars of product, is most people are doing it wrong."

That is a very generous offer and I for one would like to learn more.

Looking at the site itself, the only stand-out unusual aspect of the way 
it works is that it is structured toward selling prints rather than 
efficiently browsing a lot of images. Categorisation (via themes and 
galleries) into many small galleries makes the viewer choose a small 
subset to view that matches their interest in a subject. I have seen 
similar elsewhere many times, but the categories are often purely 
geographic and confusing (because not many people have maps in their 
heads), or broad genres. You take a very granular approach, but one that 
avoids the ambiguity of keywords.

It seems safe to assume that the quality of the photographs is the main 
driver of sales, but I'd like to know how you are marketing the site and 
getting potential buyers there in the first place. Are you using this 
granular categorisation of images to reach specific interest based 
communities?
-- 
Regards

Tony Sleep
http://tonysleep.co.uk