I have always been told that a website is but a piece of the marketing pie and that for most that our in our business it's the opportunity for a buyer to come back in their own time and review the offerings.. In this case that may not be totally valid as the photographer was extremely well know.. A question I would have is that he has print outlets.. that sell prints ..What is the rough ratio between the two for sales revenue.. I think the real challenge in marketing goes beyond the just the quality of the work..... it's figuring out how to on an on going basis keep increasing your exposure such that people can identify with you ..then of course the quality of the work actually supports that effort. I have a new friend that has recently moved out here... He's a wildlife shooter and a good one.. He drives a the small Chrysler PT Cruiser and it's totally cover in vehicle graphics.. The only thing that doesn't have it is the front windshield and the driver and passenger windows... He basically a one man show and this thing gets tons of attention ...but at least for me it's a bit to ostentatious.. So.. like Tony I'm curious..
jimbo
----- Original Message -----
From: Tony Sleep
To: DigitalBlackandWhiteThePrint@yahoogroups.com
Sent: Thursday, February 21, 2013 7:45 AM
Subject: Marketing (was Re: [Digital BW] Photography That Doesn't Suck)
On 21/02/2013 11:07, Ernst Dinkla wrote:
> A moderator should interfere at this point in my opinion.
Possibly, but I'd prefer to revert to discussing the marketing success
achieved by orbancc with selling prints. That even seems to be roughly on
topic ;) so I have changed the subject title
"I have no secrets and I am happy to explain how I do things and what my
market situation is. Just ask if interested. From my perspective, after
having sold a million dollars of product, is most people are doing it wrong."
That is a very generous offer and I for one would like to learn more.
Looking at the site itself, the only stand-out unusual aspect of the way
it works is that it is structured toward selling prints rather than
efficiently browsing a lot of images. Categorisation (via themes and
galleries) into many small galleries makes the viewer choose a small
subset to view that matches their interest in a subject. I have seen
similar elsewhere many times, but the categories are often purely
geographic and confusing (because not many people have maps in their
heads), or broad genres. You take a very granular approach, but one that
avoids the ambiguity of keywords.
It seems safe to assume that the quality of the photographs is the main
driver of sales, but I'd like to know how you are marketing the site and
getting potential buyers there in the first place. Are you using this
granular categorisation of images to reach specific interest based
communities?
--
Regards
Tony Sleep
http://tonysleep.co.uk
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Re: Marketing (was Re: [Digital BW] Photography That Doesn't Suck)
2013-02-21 by jimbo