Digital BW, The Print

Claude,

I¹ve been covering Epson as a journalist for quite a few years now, and from
what I have observed their marketing research is probably pretty limited.
Seiko does really excellent R&D as well as manufacturing control, and they
have identified consumer needs quite effectively  as well as anticipated the
larger consumer potential. However the relatively short life of the Epson
Stylus 1160 in the US (still sold in Europe I believe), indicates the Epson
US marketing has some blind spots, some serious limitations. Regardless, so
far they have been very lucky, and prescient to focus so appropriately on
the photographic segment of graphics, particularly sales of wide format
printers to individuals.

I don¹t think Epson sees much potential in B&W because the relationship the
executives in the US have established to the photography community and the
really ³young² culture of the middle management team. I rather doubt any
research effort has been directed at determining what their photo market
demographics is comprised of. I am sure they do not know the demography of
the magazine I publish in every month ­ they are always incredulous when I
describe to them who my readers are. And here I am referring to your last
remark, ³we should seek older clients with more money.²

Regards, David B. Brooks
Shutterbug Magazine
E-mail: fotografx@...




On 10/16/04 11:15 AM, "claudej1@..." <claudej1@...> wrote:

> 
> In a message dated 10/16/2004 10:07:16 AM Pacific Daylight Time,
> DigitalBlackandWhiteThePrint@yahoogroups.com writes:
> 
> Unless  the enthusiasts are
> into this in the numbers that are possible the market  size will limit
> development and keep costs higher than they would be  otherwise, and a lot of
> neat innovative stuff will never get  developed.
> 
> Regards, David B. Brooks
> 
> 
> 
> I agree with your assertion here. As long as Epson thinks that printing  B&W
> with color inks is acceptable, I don't see it happening. THEIR market  reseach
> probably tells them that it's not worth making special inks and drivers  for
> B&W only as it's perceived as a "nitch" market.
> 
> Used to be that even RA-4 prints were for color only, but with lasers and
> pixels, it seems acceptable to make B&W prints from color paper as long as
> the 
> profiles are acceptably neutral. The average person has no clue about
> metamersim.\
> 
> There may be only 3 or 4 labs in the country who have dedicated B&W  laser
> printers with Dektol processors on the back end.
> 
> Archival really means longer life than the buyer, so we should seek older
> clients with more money.
> 
> Claude
> 
> 
> [Non-text portions of this message have been removed]
> 
> 
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