Digital BW, The Print

Phil,

I understand your points however what happened is another story. The 
word is fairly well seen by the artists themselves as what it is, a 
bad marketing ploy. A "cool" name that ain't so cool, yet another 
categorization that's aimed at marketers to help them make money, not 
the artists themselves. They do us no favor calling what we 
do "Giclee". What crap. Ron Popiel would be happy with "Giclee". 

This obvious corporate contrivance is in no way established and with 
any luck it never will be. 

Jules



--- In DigitalBlackandWhiteThePrint@yahoogroups.com, Phillip Fisher 
<archivalgolf@y...> wrote:
> 
> Hi Dennis,
>  
> Perhaps a better word could have been chosen.  Surely it cant make 
the purists pleased. :)
>  
> But the fact that a word was established, from a business 
standpoint, was crucial.  It allowed for the acceptance of the 
product and the process, because, the product and the process had a 
collective "brand".  This brand could then be judged, tested, and 
discussed, collectively in order to create market acceptance and the 
market to sell art as "giclees", in and of itself.    
>  
> I applaud the industry innovators for picking a word with some 
pizzazz, a word that begged questions,  a word that created 
curiosity.  I applaud the fact that they knew they needed a "brand" 
to describe and methodologize this new way of printing and marketing 
fine art.  
>  
> Phil
>  
> 
> 
> "Dennis W. Manasco" <dmanasco@i...> wrote:
> At 1:57 AM +0000 4/19/05, archivalgolf wrote:
> 
> >a new GROUP where the "business of producing and selling giclees" 
is 
> >discussed, shared, and studied
> 
> 
> A group about "squirting" ?
> 
> On paper?
> 
> And they're actually letting other people touch them and _buy_ them?
> 
> Gross!
> 
> They're calling it a business, but it sounds more like a judicable 
> offence to me.
> 
> 
> The word "giclee" is great for a whole range of obscure obscene 
jokes.
> 
> But:
> 
> Using the word giclee to describe a photographic printing process 
is 
> monumentally insulting to the intelligence of photographers. And 
> their potential buyers.
> 
> Trying to standardize on the word giclee to describe a photographic 
> printing process is a mind-bendingly stupid idea. The hilariously 
> (and, to some, disgustingly) obscene antecedents of the word will 
> come back to haunt it perpetually.
> 
> 
> -=-Dennis
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