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Digital BW, The Print

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Re: [Digital BW] print sales - longevity claims?

2001-12-19 by Todd Flashner

I certainly agree and I wish you luck. You won't be the first who's
requested as much from IJM.

The other thing I told a gallery was that I'd bet my house that my prints
would outlast the Mixed Media prints they had hanging and were selling for
$700 ea. (about 11"x11"). These to my eye were an amalgam of offset press
materials (wrapping papers I think), inkjet, acrylics, and of course,
adhesives. I bet that artist wasn't even asked how long theirs would last...

Todd

> I feel so too Todd, and feel so based on this same chain of
> reasoning. But while this persuades us, I don't think it's useful
> promo. In fact, I'm afraid that some people's eyes would glaze over
> and they would be reminded of the last car or computer sales person
> who talked too fast about technicalities they didn't understand.
> Especially if they heard from the Iris printer that actually the
> paper in the 100-year test wasn't Hahnemuhle at all and was coated
> with a different coating and here's a web site to prove it. We could
> try to explain that away, if we got a chance, but once you get in a
> position of having to explain things away, I think you've lost. So I
> wouldn't say what you and Julian say, not because I don't believe
> it's true, but because I think it's better to say too little than too
> much. What I do think we should say to IJM (and other vendors) is
> that we need test results at RIT or Wilhelm to which we can point.
> 
> Sam
> 
> 
>> I do as Julian does. Unfortunately I don't see independent tests for the
>> carbon quads, but I take these factors into account and do the best I can
>> with making something meaningful from them:
>> 
>> Enhanced Generations on Hahnemuhle paper is at 100 Wilhelm years and
>> counting, and they use a less stable black than the Piezo or MIS VM black.
>> 
>> 100 W. years is longer than most color photographs are rated by W.
>> 
>> I base my claim on using carbon pigments on H. papers.
>> 
>> Color pigments are likely to be less stable than black carbon pigments, thus
>> carbon quads are likely to last longer than color pigs, which already test
>> longer than most color photographic materials (Perhaps dye transfer lasts
>> longer).
>> 
>> I know (know? well no I don't know) these prints won't last as long as
>> silver BW prints because I'm told conditions which fade these guys
>> appreciably don't budge silver prints.
>> 
>> So all told I feel Julian is about right in a ball park sense. At least it
>> shows it's in there among other collected mediums...
>> 
>> Todd
> 
> 
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