Fairlight-CMI

There is some confusion which I hope I can clear up.

The first product, the 30A is aimed squarely at the nostalgia market. I have
said clearly that it is not intended to compete price-performance-wise with
the many excellent products already on the market.

If that product is a success, it will pay for the software development which
can then be deployed in a "no frills" package the Series IV, that is a card
and software, which should be possible at the $5k figure I mentioned.

Fairlight.au is not investing in this project. It is my own initiative, and
I will be paying Fairlight for the development. If someone within Fairlight
said otherwise, they are mistaken. 

No-one is gouging. The price is calculated on a normal commercial basis. The
major cost is the design and development for a small run of special items
such as the wooden keyboard case.  For those who are not interested in the
packaging, it indeed makes no sense to buy the 30A.

There is a huge difference in cost between what one can cobble together as a
labour of love and what it costs to do something commercially, where
programmers have to be paid for every day they work, someone has to answer
phones, international shipping has to be paid for, distributors get their
cut, and service and support must be paid for.  As a rough rule, the
manufacturer makes about 10% of the end price. 

That's why products like Protools HD are in the price range they are.

I hope Colin is right about the market being bigger than I think at $5000
and we will find out in due course.  If someone puts about $2m on the table
to fund the development of a low-cost CMI I'd be very interested to cut
straight to the chase!

There has been some good suggestions on this list about future directions,
and I invite those interesting in pursuing the discussion to join the forum
at www.fairlightinstruments.com.au

Cheers,

Peter
 

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From: Fairlight-CMI@yahoogroups.com [mailto:Fairlight-CMI@yahoogroups.com]
On Behalf Of bty496052
Sent: Wednesday, 19 August 2009 9:25 AM
To: Fairlight-CMI@yahoogroups.com
Subject: [Fairlight-CMI] Re: Fairlight CMI 30A

  
The writer of the post below has not got a clue "Al Curatolo" I own a IIx
and had 2 Series III until Coldplay bought one if he's hinting at me which
he is. Dont give me "the price is the price" when peter held off and kept us
waiting and wouldnt give us a price till he worked it out he came back onto
the forum saying it would be $5000ish so dont make a comment if you dont
know what your talking about. Dont get me wrong i'm all on for the A30 CMI
and when i heard $5000ish the money was being put aside. I'm feed up with
people trying to rip people off within the fairlight community it has been
happening for years. I was told today that Fairlight are involve and
investing with this venture and that a meeting was held just over a week ago
and insisted they wanted to make money out of it hense the $12000 more and
that came from someone within Fairlight. If someone wants to give $17000 for
it well good for you but i wont be paying that. There is a bigger market for
this product than you think if it was $5000 at $17000 it will be limited
orders only. See what high prices and limited orders did to Fairlight in the
past. Look I call a spade a spade. Peter shouldnt have stated $5000 in the
first place then turned round and look over 3 times the amount. Thats like
asking a car dealer how much is the car he states $5000 then you go to get
your wallet out and he says that will be $17000 please it doesnt happen.
Peter good luck with the product but be prepaired for the flac.
Colin