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Re: [Fairlight-CMI] Re: Fairlight CMI 30A

2009-08-19 by Greg Holmes

Thank you, Peter.


Peter Vogel wrote:
> There is some confusion which I hope I can clear up.
> 
> The first product, the 30A is aimed squarely at the nostalgia market. I have
> said clearly that it is not intended to compete price-performance-wise with
> the many excellent products already on the market.
> 
> If that product is a success, it will pay for the software development which
> can then be deployed in a "no frills" package the Series IV, that is a card
> and software, which should be possible at the $5k figure I mentioned.
> 
> Fairlight.au is not investing in this project. It is my own initiative, and
> I will be paying Fairlight for the development. If someone within Fairlight
> said otherwise, they are mistaken. 
> 
> No-one is gouging. The price is calculated on a normal commercial basis. The
> major cost is the design and development for a small run of special items
> such as the wooden keyboard case.  For those who are not interested in the
> packaging, it indeed makes no sense to buy the 30A.
> 
> There is a huge difference in cost between what one can cobble together as a
> labour of love and what it costs to do something commercially, where
> programmers have to be paid for every day they work, someone has to answer
> phones, international shipping has to be paid for, distributors get their
> cut, and service and support must be paid for.  As a rough rule, the
> manufacturer makes about 10% of the end price. 
> 
> That's why products like Protools HD are in the price range they are.
> 
> I hope Colin is right about the market being bigger than I think at $5000
> and we will find out in due course.  If someone puts about $2m on the table
> to fund the development of a low-cost CMI I'd be very interested to cut
> straight to the chase!
> 
> There has been some good suggestions on this list about future directions,
> and I invite those interesting in pursuing the discussion to join the forum
> at www.fairlightinstruments.com.au
> 
> Cheers,
> 
> Peter


-- 
Greg Holmes
GH Services, Ontario, Canada
http://www.ghservices.com/
http://www.gregholmes.com/

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