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Re: [The_Cyndustries_List] Re: ZO price increase??? RESET

2006-02-12 by Cynthia Webster

Bakis Sirros wrote:

> hello cynthia,
> thank you so much!
> you just proved that your company is awesome!
> you'll, for sure, get 3 more ZO order's from Ingo
> Zobel(on behalf of me, axel and himself) in the next
> two days, tops.
> again, many thanks for your really wise decision!
> best regards,
> bakis.


Hi

Hi Bakis!

Thanks so much for your support!


Cynthia

http://www.cyndustries.com/

>
>
>
>
> --- Cynthia Webster <cynthia.webster@gte.net> wrote:
>
> > Good Morning Everyone!
> >
> > Ok, I'm drinking my first cup of coffee and whoa -
> > there a lot of comments in the ol' email here about
> > the recent Zeroscillator price increase...
> >
> > After reading all of your comments, yes, I think
> > actually everyone is
> > correct...
> >
> > It's been about two months since launch, we've sold
> > (52) Zeroscillators
> > in total,
> > (forty of those sold in the first thirty-days).  All
> > of us at
> > Cyndustries are delighted
> > at the wonderfully positive response from everyone,
> > we worked really
> > really hard
> > to earn it.  Thank You All!
> >
> > Forty out of the grand total of fifty-two ZO orders
> > are either in MOTM
> > or Modcan format,
> > the other format order quantities are Euro (6),
> > Blacet (3), and Dotcom (3).
> >
> > Each format requires unique knobs, pots, connectors,
> > & switches,
> > as well as a panel and two circuit boards specific
> > to that format.  In
> > order to get a fair price
> > we must order this myriad of parts for all formats
> > in very large
> > quantities, and there is a sort of
> > financial tipping point where we need a minimum in
> > sales of about (10)
> > of each format to sell
> > in order to break even on that format.
> >
> > We still need a few more sales in Euro, but we have
> > over a dozen of them
> > near ready to ship
> > already.  Blacet and Dotcom format customers could
> > really push things
> > along in happening
> > sooner if they'd place their orders now instead of
> > waiting.  We're so
> > close already!
> >
> > I've hear people say,"as soon as you start shipping
> > Dotcom format
> > Zeroscillators, I'll get one"
> >
> > (This is to us, a bit like 'the egg after the
> > chicken'... when it is
> > your Dotcom format orders
> > themselves that fuel and propel the project to
> > completion, so please
> > don't hesitate if you are
> > interested in ordering a Euro, Blacet or Dotcom
> > format Zeroscillator, go
> > ahead and order one.
> >
> > Afterall, our decision to continue supplying more
> > groovy designs in each
> > of these formats
> > is based upon Zeroscillator sales.
> >
> > All formats of Zeroscillator use an additional set
> > of four circuit
> > boards which are the main
> > heart and soul of the circuit.  These A, B, C, and D
> > boards are in stock
> > a plenty, so
> >  ~whatever~ format you order - the central part of
> > the Zeroscillators
> > are built and ready now.
> >
> > Getting to this point has really been exhilarating
> > like running a NASA
> > type Moon launch,
> > however the cost was great and we are still paying
> > our many vendors even
> > during this
> > post Xmas retail slow down.  It was thought that
> > raising the price might
> > be the right solution
> > to enable the very large circuit board runs that we
> > still need in order
> > to start shipping the Blacet
> > and Dotcom format Zeroscillators.
> >
> > Perhaps it was unfair to raise the price so
> > suddenly, so many of you
> > were saving-up just to
> > meet ~that~ price and we understand... and that is
> > why effective
> > immediately
> > the price will go back down to the original $650.00
> > per Zeroscillator
> > until March 1st.
> >
> > Step right up and treat yourself to the most
> > advanced analog oscillator
> > ever built,
> > you ~know~ you deserve it!
> >
> > We'll even honor the original, "buy three and save
> > $150.00" offer until
> > then!  Hooray!
> >
> > But the other side of that coin is...
> > Please people, go-on and order a Zeroscillator or
> > two Today instead of
> > sitting on the fence!
> >
> > Great Thanks and Best Wishes!
> >
> >
> > Cynthia
> >
> > http://www.cyndustries.com/
> >
> >
> >
> >
> > johan_et_pirlouit wrote:
> >
> > > Then again, this could be a marketing tactic.  If
> > she lowers the price
> > > back down to $650, most likely we'll all get off
> > our asses and place
> > > the orders already!  Just a thought.
> > >
> > Pricing is not really a question of fairness.  It is
> > a marketing
> > decision, and not an easy one.  Price can impact the
> > quantity of sales,
> > with lower prices potentially yielding more sales
> > numbers, depending on
> > the type of product.  But given equal production
> > costs, the profit
> > margin is lower.  Mass production makes for lower
> > prices, but in the
> > case of modules like the Zeroscillator, the mass
> > production quantities
> > are not very large and the amount that Cynthia can
> > save with quantities
> > is probably related to parts costs, such as panels,
> > which are cheaper in
> > quantities.  The assembly cost is going to be a
> > constant.  Outfits like
> > Cyndustries, Synth Tech, and Synthesizers.com want
> > to stay in business,
> > and you want them to, too.  They have to make money.
> >  Their costs are
> > going up.  Given the tiny market for this type of
> > product, it's amazing
> > we have these available at what are quite reasonable
> > costs.  If $650 vs.
> > $600 per module is a deal breaker for some
> > customers, that will need to
> > be considered by Cyndustries.  But it is up to them
> > to set pricing.  It
> > is true that an unexpected price increase -- or the
> > expiration of a sale
> > price -- may annoy customers on the verge of a
> > purchase.  I think that
> > such complaints are best worked out in private
> > discussions with the company.
> >
> > Cynthia asks for a 50% deposit at the time of order.
> >  If you had made a
> > deposit and then in the interim between your order
> > and delivery the
> > price went up, you should end up paying the original
> > price, since that
> > was the understanding at the time of order.  If not,
> > then that would
> > indeed be unfair.  But I don't think that is the
> > case here.
> >
> > -Richard Brewster
> >
> > http://www.pugix.com
> >
> >
> >
> > hello cunthia,
> > i am quite dissapointed to see this price increase,
> > without any warning at all.
> > usually, a company, when it increaes their prices,
> > first has a warning to their customers. you made
> > this
> > increase with no warning at all.
> > i had already saved all the ZO money from last
> > wednesday (and already a high price...) and me and
> > my
> > friend Ingo Zobel, we were waiting for a third guy,
> > so
> >
> === message truncated ===
>
>
> Bakis Sirros - Parallel Worlds
> [Doepfer_a100] group owner
> http://www.parallel-worlds-music.com
> http://www.shimarecords.co.uk
> http://www.rubber.gr
> Athens-Greece
>
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