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Analogue-sequencer

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Thread

press releases

press releases

2005-03-30 by Keith

> From: "Oakley Sound" <oakley@techrepairs.freeserve.co.uk>
> Subject: Re: Re: P3 promotion
> 
>> I have often wondered why people like Tony Allgood and MOTM don't do
>> press releases to blow up sales.
> 
> Two things: Time and skill. Both of these are lacking for my part. If
> someone can do this for me I would be happy to pay... but in reality any
> commercial marketing is going to cost me more money than I could afford.

I don't know about that.  I think a decent press release can be fashioned in
a few hours.  It just involves writing about your synths, after all!  I
would take a look at Harmony Central for the correct form.  And press
release posting is free.  And it reaches >70,000 people a day which is a lot
of exposure.  Read their stats at http://www.harmony-central.com/Info/

*    70,000+ unique visitors daily. 1,000,000+ unique visitors monthly.
*    15,000,000+ pageviews monthly.
*    Average visit length is >12 minutes.
*    85% of readers visit at least once a week.
*    40,000 highly targetable newsletter subscribers
*    15,000 "Tip of the Day" emails sent daily across nine categories

To give you an idea how it affects me personally, a few weeks ago I saw a
press release from a tiny company for "MIDIoverLAN" for Gigastudio.  I read
the release, clicked through and bought the product.  I would never have
known about this killer little app if they had'nt posted a press release.
There are 5000 guys out there that are dreaming of having a P3 sequencer
powering an Oakley analog modular, but they don't know it yet.

Keith (I'll stop ranting on marketing now  :-)

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