EXS 24 Logic Sampler Users Group

--- In exs-users@yahoogroups.com, "guy lewis" <guypersonal@...> wrote:

> Hi Nick, I will look up the word 'curmudgeon' later, but I think
there are a number of ways I
> personally would justify this:
> 
> 1) market penetration, get more people using your program instead of
your competition
> and you have captured a market for upgrades which are a future
revenue stream, and for
> additional applications you might build to create a suite of
integrated applications

Hi Guy,

Redmatica have no competition in any of the software they produce as
far as I know.
This makes them uniquely able to charge what they think will work for
them.
They have released Keymap One as a cheaper option and I fully expect
them to continue to sell boatloads of Keymap at the current price.
I would anyway. It's an amazing triumph of a thing for sure which
SHOULD sell itself.
From a "marketing" perspective it remains to be seen whether this
strategy will work.
The demo and the videos alone should have everyone hooked at twice the
price imo.

All the best,

Paul.