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EXS 24 Logic Sampler Users Group

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Re: Some reasons why Steve Jobs bought Emagic

2002-07-10 by gordonmurrison

I don't think Emagic wanted to drop their Windows products.  I doubt 
Apple want to throw away the 70,000 Emagic Windows customers.  I'm 
also pretty sure they're not too bothered how many of those 70,000 
users go out and buy Mac hardware.  

I beleive Emagic overspent on R&D over the last two years and with 
the delayed income from from LC and v5.0 were struggling to pay the 
bills.  Along came Apple who said "Ok, we like what you do, we'll 
save you but your finances are in a mess and you must make 
efficiency savings".   They looked at spending and income and the 
Mac products turned out to be most profitable.  The Emagic guys had 
a simple choice - let the company fall or make the required savings 
and continue with Apple's money and under Apple's rules.

I'm a Windows user who was very upset at the news.  But I've calmed 
down a little!  5.2 will be fine for now but in the future there 
will be products (new Logic features / new instruments / new 
harware) that will Mac only.  Given that you end up upgrading your 
computer every 18 months or so anyway the obvious solution is to buy 
a Mac the next time rather than a new PC.  I'd rather do that than 
switch to another sequencer. 

G.

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