EXS 24 Logic Sampler Users Group

Frankly, this is very likely true, everything you said here. But I just get
a feeling that this is the direction of Apple in the computer industry over
the next while. I really wonder if XP is just good enough that OS X does not
matter to many people. GigaStudio is an example of a killer app that compels
people to buy a particular platform, that is the PC. I am a Mac user with
EXS 24 but I just bought a PC that I had custom built for me with silent
components to run Gigastudio. I heard rumor that Tascam will be porting it
to the Mac but I can't wait and I do not believe it will happen for at least
a year or much more. Without a similar application to GigaStudio on the Mac
platform I do not think Apple will be as strong in the music field. OS X in
music has to really do something really special in the next while. That is
what I think Apple is up to. Only Apple is motivated enough to push this
sort of exclusive development. I don't think they did such a bad job in
other applications big as they are.

Regards

Paul

> From: PersingEP@...
> Reply-To: exs-users@yahoogroups.com
> Date: Wed, 10 Jul 2002 04:41:54 -0400 (EDT)
> To: exs-users@yahoogroups.com
> Subject: Re: [exs] Some reasons why Steve Jobs bought Emagic
> 
> 
> In a message dated 7/9/02 11:33:37 PM, paulnicholls@... writes:
> 
>> My prediction - Native Instruments will be the next company to
>> become a Mac only music software producer. If buying Emagic seems
>> unbelievable, yet happened, there is nothing to suppose that Apple will
>> not
>> make a similar move in the area of software synths. It makes sense, even
>> though Emagic makes great synths and samplers too. Perhaps Mac users should
>> even suggest this to Steve, our pal.
> 
> Uhhh....please DON'T suggest this!
> 
> Cross platform development is the best thing for musicians...period. Many
> people can't afford a powerful Mac system, which by the look of things is
> always going to be a lot less bang for the buck than PC world. The hardware
> that you make music with shouldn't really be that important....it's a
> personal choice, and the key thing is what software you choose to use and of
> course how you ultimately use it.
> 
> There's no putting the Windows users to the side, they are here to stay and
> they've got a great platform with XP and these blazing CPUs. There's no going
> back to how things used to be with Mac always a little more on top than
> Windows. At this point, all this corporate junk is just an obstacle for
> musicians to make their music and use the tools without fear.
> 
> Secondly, buying companies like this has the potential to do serious damage
> to an independant industry. Computer companies are like 800 pound gorillas
> playing in a tiny field that they could care less about the impact they have
> or the damage they do. Look how much damage Gibson did with Opcode, and they
> are small potatoes compared with Apple, who could easily drop Emagic as fast
> as it picked it up. You notice how low a priority is is to them?...didn't
> even make their News page!
> 
> I believe that the additional gains that emagic will make from the Apple
> take-over are minimal at best. After all, all the stuff we are taking about
> for Logic Titanium OSX was already in the works and part of emagic's plan
> before the sell out. I think most of it would have happened anyway....look
> how innovative Emagic has been through the years...they've never needed
> massive outside development help before..why now?
> 
> But equally important is the health of Steinberg, MOTU and Digi. The
> competition of ideas has been incredibly healthy for musicians and this
> industry. It probably would have been very different if there weren't any
> competition. What happens now if Steinberg and MOTU can't compete with Apple
> on the Mac platform, since it is no longer a level playing field? Logic is
> all that's left? That's a hollow victory, since we need the competition to
> keep advancing the future of Logic too!
> 
> There is no real benefit that I can see for musicians, to having Apple
> monopolize a virtual instrument company like Native Instruments.
> 
> Keep the independant spirit alive....it's good for everyone and it keeps it
> real.
> 
> -EP
> 
> 
> 
> 
> 
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